這大概是我看過的最震撼的反超速廣告了(圖/視)
文章來源: 影像實驗室 於
- 新聞取自各大新聞媒體,新聞內容並不代表本網立場!
來自新西蘭交通運輸局推出的一則反超速駕駛公益短片,
Speed ad
- Mistakes。
短片中一輛車正欲轉頭,此時另一輛車正疾馳而來。眼看一場車禍即將發生 ... ...
就在相撞前一秒,畫麵突然靜止了。
兩位車主走下車,難掩心中的懊悔。
短片創意性地將視角對準車禍前一秒,並假想出時間靜止的橋段,讓兩位車主展開一場不可能發生的對話,以表達其懊悔之心。
然而,大錯鑄成,難以挽回。
短片最後快速的一撞,有了前麵的鋪墊更顯觸目驚心。而片中出現在後座上的“兒子”,在調動觀者情緒上起到推波助瀾的作用。
短片的整體節奏快慢結合得當,劇情細節把控到位。這則廣告不僅立意新穎,而且在拍攝和剪輯技術上當屬一流,頗有大片的即視感。
可以說,這則廣告成功地將反超速的訴求傳達到了每位觀者的心中。
珍惜生命,為了自己和家人,不要超速駕駛!
如片尾所示:人人都會犯錯,但請慢些吧!
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