When he grew into a teenager and still talked about pilot school, his parents and family did everything possible to discourage him.
They weren't successful.
In China, Sun said, only 1 out of every 100 applicants for Air Force pilot schools is accepted. Sun made the cut and hasn’t looked back.
Now he's president of HNA Group's Hainan Airlines, one of China's safest and largest airlines.
Despite his executive responsibilities, he continues to enjoy his lifelong passion for flying. If you're traveling on Hainan in or out of Seattle-Tacoma International Airport, look into the cockpit: Capt. Sun, a certified pilot, might be at the controls.
We met Sun in Seattle to discuss Hainan's growing business and links in the Pacific Northwest, biofuels, Sea-Tac Airport's new international arrivals facility, and his passion for Boeing's “revolutionary” Dreamliner.
You have a partnership and mileage reward sharing deal with Alaska Airlines, which flies your Chinese passengers to other U.S. destinations after Seattle visits. How is that going? It’s been very successful and the partnership is going well. One-third of our passengers are connecting on Alaska Airlines flights after landing in the U.S. every day. Hainan isn’t in any international airline alliance so local partners like Alaska are very important to our customers.
More Chinese customers are flying to Seattle and the 10 other U.S. destinations you serve than ever before. What’s behind the explosive growth? Long-haul trips used to be expensive. Now it’s quite reasonable. Social media in China has had a huge influence on the desire of people to travel. People see others traveling on social media and trips are discussed at dinners among families and friends. Now, a Chinese passport can also be easier to get. Chinese parents and students are traveling here for education, too. Our annual passenger volume to the U.S. has jumped from 110,000 a year to 630,000 people a year. Chinese foreign travel is just beginning, so there’s more room for growth.
Aviation biofuel is a growing issue for this region. You flew the first trans-Pacific biofuel flight for Hainan from Beijing to Chicago last fall. How did it go? The flight went very well. Biofuel is even better than regular aviation fuel because it’s refined to a better, even higher standard. We know it's better for the environment. But the issue is cost. It's quite high. Supply is another issue. There's not enough aviation biofuel being refined right now. We need fuel every day so refining capacity will have to increase if it's going to work. Hainan is a pioneer in green contributions and we want to do what’s right.
The global airline industry is facing a pilot shortage in the U.S. and overseas. How are you managing the crisis at Hainan? We have internationalized. We hired 400 foreign pilots. We are also training pilots very fast. We currently have 2,000 pilots and we’re now training 2,000 student pilots. We are doing that with the help of 23 flight simulators, including Boeing 787 and 737 machines and Airbus simulators for A330 and A320 jets, involving our sister airlines Tianjin and Beijing Capital airlines.
You attended the ceremony when Seattle-Tacoma International Airport started building its new International Arrivals Facility. Is that facility important for Hainan? Yes. Seattle was our first route to the U.S. Passenger traffic on the Seattle route accounts for one-quarter of total U.S. traffic. However, if our passengers are on their first trip to the U.S., they may be very surprised by the Seattle International Arrivals facility. They have the impression that the U.S. is modern, but they see an older facility, they compare it with the newly built airports in China. When Seattle finishes the new (and larger) terminal, Hainan could add more flights.
Is Hainan building community ties here? The company is contributing $4 million over five years to the Global Innovation Exchange (GIX) in Bellevue. It’s the only Chinese university with a U.S. campus. ... We’ve provided travel and fellowships for students.
Are you comfortable with parent company HNA’s finances amid questions about its liquidity? Of course. HNA has become an international company. More than half the staff of the business is outside of China now. Their working methods are now internationalized. (Note: After this interview, China CITIC Bank gave HNA Group a $3.2 billion credit facility to help with a “strategic transformation.” Trading of Hainan shares remains halted on the Shanghai Stock Exchange.)
You personally fly Hainan Boeing Dreamliners, including flights between China and Seattle. What do you think of the 787? Hainan has the biggest fleet of Dreamliners of any airline in China. It’s not a new generation aircraft — it’s a revolutionary aircraft. We used to have two stops to long-haul destinations. Now, we have point-to-point flights. We currently fly from Tier 1 cities in China to Tier 1 airports in the U.S. Our future plan calls for us to fly from Tier 2 airports in China to Tier 2 U.S. airports. We’ll use the revolutionary aircraft to launch an air revolution. Many old people in China feared flying because of the confusing airport connections and long flights. Now, with direct flights between major U.S. cities, they’re discovering it’s a wonderful world outside China.
JIANFENG 'JEFF' SUN
- Title: President, Hainan Airlines
- Age: 50
- Education: MBA from Tianjin University (near Beijing); graduated from China's Fifth Air Force Aviation College in Gansu province in Western China
- Career: Sun joined China's HNA Group as a pilot in 1996 and was named president of Hainan Airlines in 2015.
- Family: He and his wife, an aerospace engineer, have two children.
- Fun facts: Sun is certified to fly Boeing 787 Dreamliner and Airbus A330 passenger jets.
- Other passions: Hiking, tennis and swimming
- Aircraft: There are 211 jets In the Hainan Airlines fleet and more than 600 in HNA Group's fleet.
?Six tips for international business travel from Hainan President and Dreamliner pilot Jeff Sun
Hainan Airlines President Jianfeng "Jeff" Sun is also a Boeing Dreamliner pilot for the Chinese airline.
Traveling well when overseas for work is a fine art and passengers can do several things to make better experiences out of their international business trips, the president of Hainan Airlines says.