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美國有史以來最牛B的商業廣告,就是BUDWEISER(百威)做的:啤酒王(KING OF BEERS)。
該啤酒由人工精選的啤酒花、大米和世界上最好的大麥芽經純天然原始工藝釀造而成。製作精湛昂貴,舉世無匹,銷量第一。百威獨特而純正的山毛櫸木香,是其他任何啤酒都無法具備的。
(WORLD‘S LARGEST SELLING BEER,BREWED BY OUR ORIGINAL ALL NATURAL PROCESS USING THE CHOICEST HOPS,RICE AND BEST BARLEY MALT。WE KNOW OF NO BRAND PRODUCED BY ANY OTHER BREWER WHICH COSTS SO MUCH TO BREW AND AGE。OUR EXCLUSIVE BEECHWOOD AGING PRODUCES A TOASTE,A SMOOTHNESS AND A DRINKABLITY YOU WILL FIND IN NO OTHER BEER AT ANY PRICE。)
這樣子自吹自擂,目空一切,簡直就到了厚顏無恥的地步了。
說他無恥,還是因為一段國際公案。先看看BUDWEISER的歐洲同名鼻祖和真正的啤酒王(THE BEER OF KINGS)是誰吧:
Silver Medal, 2006 World Beer Cup
Two Gold Medals, 2000 World Quality Selections
Two Gold Medals and One Silver Medal, 1999 World Quality Selections
Silver Medal, 1998 Osaka International Beer Summit
Gold Medal, 1990 Le Monde Selection
Gold Medal, 1989 Le Monde Selection
Silver Medal, 1987 Le Monde Selection
First Place, 1986 COMECON Lager Competition
Gold Medal, 1986 Leipzig International Trade Fair
Gold Medal, 1966 Wels International Trade Fair
Gold Medal, 1927 Znojmo Regional and Jubilee Exhibition
Gold Medal, 1924 Rome International Trade Fair
Gold Medal, 1897 Stuttgart Food and Drink Exhibition
Silver Medal, 1896 Prague Pharmaceutical Exhibition
Gold Medal, 1896 Prague Trade Fair
不但名字取的一樣,連含酒精的度數,都是一樣的5%。
市場上平分秋色
一個是212歲,一個才121歲,誰剽竊誰,就一目了然了。
不過,不要臉歸不要臉,可是人家美國BUDWEISER啤酒王英文廣告詞的下擺,還是有如下的一段小字。
美國政府警告:(1)據衛生部權威人士介紹,酒精對胎兒發育不利,孕婦不能喝含酒精的飲料。(2)飲用含酒精的飲料,影響你駕駛機動車輛和機器的能力,也可能誘發健康問題。
(GOVERNMENT WARNING:1、ACCORDING TO THE GSURGEON GENERAL,WOMEN SHOULD NOT DRINK ALCOHLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS。2、CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS)。
也就是說,至少人家還講究一點職業道德和行規。而不是離譜的說老少皆宜,男女通吃,養氣補血,滋陰壯陽,包治百病之類。
可是一到了世界第一吹牛大國,這百威也變得謙虛謹慎,和臉皮薄了起來。
首先是,啤酒王的字樣不見了。
其次是,入鄉隨俗,燕過撥毛,成了運動會的資助商。
第三,文化庸俗,行為猥褻。
虛假促銷
瞞天過海
借雞生蛋
借蛋生雞
反正是,羊毛出在羊身上,有人願打,就有人願挨。
以後俺得多喝百威。