六個字五十萬 南京一女士創造中國單字廣告之最
文章來源: 卜人 於
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無錫一民企花五十萬元征集一條廣告語,這條創下國內征集費用之最的廣告語今日正式揭爐。南京某藥廠職工僅用六個字,便收納五十萬獎金,一字八萬的記錄堪稱史無前例。
“一字萬金”源於有著“植物大熊貓”之譽的紅豆杉,又名紫杉,是世界瀕臨滅絕的天然抗癌植物。科學檢測,兩盆八年的紅豆杉盆景,淨化空氣能力等同於一千棵冬青樹。
據活動主辦方介紹,征集活動自啟動以來異常火爆。五月來共收到全國各地投稿五萬多人次,收到廣告語十二萬多條。經評委評選和網上投票,最後共有十一條廣告語獲獎,因其中不少稿件內容重複,最後評出獲獎者四十一人。
盡管五十萬的魅力誘惑不小,但能從全國十多萬競爭者中笑到最後,還是十分具有戲劇性。“紅豆杉,健康傘”,這句最貴廣告詞先後曾有八人投稿,最後按來稿順序反複核對,南京的付女士摘得最終大獎。獲知此番險勝經曆,付女士坦言十分意外。
主辦方評委介紹,紅豆杉外形如傘,又寓意健康,“健康傘”形容貼切,立意絕佳,語句簡潔明了、朗朗上口,字數少而又能說明訴求點,能在所有參賽作品中折桂並不意外。(完)
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