會講故事就能做好演講

Add life to your presentations using storytelling。

嘿，這裏是劉博士。 

講故事和問題是優秀演講者喜歡吸引觀眾的兩個最有力的工具。 故事通過讓觀眾期待關閉來吸引觀眾。 問題通過讓觀眾期待答案來吸引觀眾。 在本視頻中，我將向您展示如何使用故事為您的研究演示添加生命。 我將討論如何在另一個視頻中使用問題。

人類的大腦自然會接受好故事。人們可能忘記事實，忘記數據，但他們確實記得好故事。好故事觸動人們的情感，從開始到結束他們也有自然的邏輯。這就是為什麽它們比事實和數據更令人難忘的原因。故事的典型結構包括3個元素。他們是3“s”，設置，鬥爭和解決方案。設置提供故事的上下文，並介紹主要角色。理想情況下，它應該是觀眾可以同情的人。 

設置完成後，我們希望盡快進入鬥爭。因為鬥爭是故事的鉤子，可以在情感上吸引觀眾。也許主要角色會發生某些事情，或者主角可能會想要某些東西，但他們無法得到它。所以他們有這場鬥爭。如果我們能夠將觀眾與鬥爭聯係在一起，那麽我們將能夠在故事結束時通過解決方案給觀眾留下深刻印象。一個好故事應該有一個不容易預測的解決方案，但是合理且邏輯性。這就是典型故事的流行方式。我們有設置，我們有鬥爭，我們有解決方案。因此，我們既有情感又有邏輯，使故事令人難忘。

有一種說法，“永遠不要說一個沒有觀點的故事，永遠不要在沒有故事的情況下說明問題。”如果我們希望觀眾記住我們的關鍵點，那麽最好的做法就是將每個關鍵點打包成相關的故事。 。觀眾將感受到故事，想象它並記住它。故事不僅更令人難忘，而且由於它們對人們情感的影響，它們通常也比事實和推理更具說服力和影響力。這就是為什麽講故事是有經驗的政治家，銷售人員和想要影響人們的公眾演講者使用的常用工具。

您可能會認為，在研究報告中，我們談論的是技術和數據。那裏沒有很多情緒。你可能是對的。但仍有一些方法可以將我們的研究演示重新定義為講故事，並使用講故事使我們的演示更出色，更令人印象深刻。我們可以講述三種類型的故事。

第一個是我們試圖解決的問題的故事。我們可以告訴問題的曆史。問題如何影響人們的生活。其他研究人員如何嚐試解決這個問題。有哪些挑戰？有什麽掙紮？我們遇到的失敗是什麽？我們在哪裏以及我們的感受如何？最後我們找到了解決方案，這是我們希望在演示文稿中傳達的關鍵信息。這將是一個好故事，同樣，研究工作的好處和含義也可能具有潛在的情感效果，因此也可以打包成一個故事。

我們可以講的第二個故事是我們數據的故事。我們應該尋找創造性的方法將數據放入故事中，或者讓數據本身講述故事。當我們提供數據時，我們應該確保提供上下文，以便人們可以理解它的含義。數據的掙紮是什麽？這些鬥爭最終如何解決？ 

第三類故事是人類的故事。我們可能會在網上搜索與我們的觀點相關的故事。我們也可以使用書籍中的故事。但更好的故事是我們的朋友和家人的故事，因為他們通常更原始，很可能沒有人聽過他們。可以使用書籍或網絡上常見的故事，但我們最好能夠從一個全新的角度解釋故事。最好的故事總是我們自己的故事，無論是作為研究者還是作為一個普通的人。講述個人故事是展示真實性的最佳方式。當我們與觀眾交談時，我們是他們能夠同情的最佳角色，特別是當我們對自己表現出一些脆弱性時。 

我們在演講中需要的最重要的個人故事是一個關於“我是誰？”和“為什麽我在這裏與你交談？”的故事。應該在演講的前麵使用它來建立我們的個人信譽。我們可以使用的另一個個人故事是關於我們與觀眾共同願景的故事。它可以在演講結束時用來激發激情，特別是當我們想要影響觀眾時。 

為了能夠在我們的演講和其他關鍵溝通中有效地使用故事敘述，我們應養成在日常生活中積累故事的習慣。 一種方法是定期審查我們的個人弱點，尷尬的時刻或失敗，並總結我們學到的經驗教訓。 另一種方法是經常練習背誦我們聽到的故事，我們觀看的電影，或者我們讀給朋友的書籍，並添加我們自己的想法。 有這種習慣或訓練的人不會再害怕做出即興演講，因為他們的生活中總會有大量的故事。 

感謝收看，我是劉博士，為失敗者提供研究建議。 講故事是一項必不可少的生活技能。 直到下一次，讓我們為我們的生活積累故事，並最終使我們的生活成為一個更好的故事。

How to Tell a Story in Presentations

Hey, it’s Dr. Liu here with Better LIFE Research TIPS. Storytelling and questions are the two most powerful tools loved by great speakers to engage their audience. Stories engage the audience by making them expecting the closure. Questions engage the audience by making them expecting the answer. In this video, I will show you how to use stories to add life to your research presentation. And I will talk about how to use questions in another video.

Human brain is naturally receptive to good stories. People may forget facts, forget data, but they do remember good stories. Good stories touch people’s emotions, and they also have natural logic from beginning to closure. That is why they are more memorable than facts and data. Typical structure of a story includes 3 elements. They are the 3 “s”, the setup , the struggle, and the solution. The setup provides the context of the story, and introduces the main character. Ideally, it should be somebody the audience could sympathize with.

After the setup, we want to enter the struggle as quick as we can. Because the struggle is the hook of the story that can engage the audience emotionally. Maybe something happens to the main characters, or maybe main characters want something, but they can’t get it. So they have this struggle. If we can hook our audience with the struggle, then we will be able to impress our audience with the solution at the end of the story. A good story should have a solution that is not easily predictable, but is reasonable and logic. That is how a typical story flows. We have the setup, we have the struggle, and we have the solution. So we have both emotion and logic to make the story memorable.

There is a saying, “never tell a story without a point, and never make a point without a story.” If we want the audience to remember our key points, the best practice is to package each key point we have with a relevant story. The audience will feel the story, visualize it, and remember it. Stories are not only more memorable, they are also generally more persuasive and more influential than facts and reasoning, due to their effects on people’s emotions. That is why storytelling is a common tool used by experienced politicians, salespersons, and public speakers who want to influence people.

You may think that, in a research presentation, we talk about technology and data. There are not a lot of emotions there. You might be right. But there are still some ways we can reframe our research presentation as storytelling, and use storytelling to make our presentation standout and more impressive. There are three types of stories we can tell.

The first is the story of the problem we try to solve. We can tell the history of the problem. How the problem affects people’s life. How other researchers have attempted to solve the problem. What are the challenges? What are the struggles? What are the failures we have experienced? Where we were and how we felt? And finally we find the solution, which is the key message we want to convey in the presentation. This would be a good story, Similarly, the benefits and implications of the research work could also have potential emotional effect, and thus could also be packaged into a story.

The second story we can tell is the story of our data. We should look for creative ways to put our data in a story, or let the data itself tell a story. When we present data, we should make sure we provide the context so people can understand what it means. What are the struggles of the data? And how the struggles are finally solved?

The third type of story is the stories of human beings. We may search stories relevant to our points on the web. We may also use stories from books. But better stories are the stories of our friends and family members, because they are generally more original, and most likely nobody has heard them yet. It may be OK to use a commonly known story from books or web, but we’d better be able to explain the story from a totally new angle. The best story is always the story of ourselves, either as a researcher, or as a normal human being. Telling personal stories is the best way to demonstrate authenticity. As we are talking with the audience, we are the best character that they can sympathize with, especially when we show some vulnerability on ourselves.

The most important personal story we need in a presentation is a story about “who am I?” and “Why I am here talking with you?” It should be used at the front of the talk to establish our personal credibility. Another personal story we can use is a story about our shared vision with the audience. It could be used at the end of the talk to inspire passions, especially when we want to influence the audience.

In order to be able to effectively use storytelling in our presentations and other key communications, we should form a habit to accumulate stories in our daily lives. One method is to regularly review our personal weakness, awkward moments, or failures, and summarize the lessons we learned. Another method is to often practice reciting the stories we heard, the movies we watched, or the books we read to our friends, and adding our own thoughts. A person with such a habit or training will not be afraid of making impromptu speech any longer, because they always have plenty of stories on hands from their lives.

Thanks for watching, I am Dr. Liu with research tips for the underdogs. Storytelling is an essential life skill. Until next time, let’s accumulate stories for our lives and eventually make our life a better story.

https://youtu.be/NcVTgAxU2JA

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