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作為審美觀的消費

(2019-03-05 07:29:56) 下一個
人必須活,所以有柴米油鹽醬醋茶的七件事。把生活的環境升騰為消費,成為觀念,成為價值,是個創新,舉個例子,以前說凡人貪生怕死,現在說人民熱愛生命。
 
消費作為一種觀念,政策和意識形態不是後人回顧曆史而得到的結論,而是(二)戰後美國建立的“美帝國世界秩序(Pax Americana)的一個核心組成部分【注1】,當然這主要是針對大西洋兩岸的白人自己的。
 
歐洲為了各種聖戰自相殘殺近千年了,還動用了現代工業,很壯觀,怎麽才能讓老百姓安安穩穩不折騰了呢?按照這一構思,答案是不僅讓大家喝足吃飽,還愛上花花綠綠的大千世界。這一來,二戰後的諸多發明、產業都用到了民間:化工造就了農藥化肥和塑料,讓農業現代化,汽車石油挪到了百姓家裏,電波成了大眾媒體。其成果,你得服:輝煌。
 
高尚是一種姿態
 
今天時尚、品味、雅,是一種生活態度,是反應一個人修養的程度,而要證明你是否有如此高尚的態度,在乎於你對物質的擁有,進一步,對物質的擁有,成了道德。既然是道德,獲取物質就成為個人責任,即使有時用點陰招,也不足為怪。
 
從心理來看,人的本性有種貪得無厭的味道,就是說僅僅滿足生存是不行的,以前有專製,有天堂,不容易三心二意,現在難了,確實得來點什麽才能滿足這貪得無厭的欲望,所以消費作為一種提供無盡感官刺激的機製,也許是唯一的辦法。這就給現代社會無數的聰明才智用造成了一個新的用途:挖掘生活的每一個細節,看看如何把它升華成一種藝術,給人以你持有這種姿態的感覺,任何平庸無聊的事都可以提升,也許你需要的隻是金錢而已。
 
 
連《紐約時報》也建立也把生活中瑣碎的事兒當成專業來看待,每一個生活細節都有讓你壓倒眾人的專家,把你個人的追求變成了生命的反映。
 
把消費上升成權力,上升成藝術,是把消費上升成意識形態,上升為人生的追求,也就成為社會安穩的基礎,也許世界和平也有保障了。
 
https://static01.nyt.com/images/2019/02/21/fashion/19KARLPICS-slide-XK2Q/19KARLPICS-slide-XK2Q-superJumbo.jpg?quality=75&auto=webp&disable=upscale
時尚是霸道
 
這一來,消費成了新的偶像,消費創造了新的偶像,甚至你是無神論者,或者對宗教失落,消費也能給你提供一個新的寄托,帶來新的信念、價值觀。
 
現代人造圖騰
 
既然消費是權利,是公認的意識形態,追求財富就是其合法的手段,追求財富也就是道德。看上去這譴責沒道理,追求財富的道德往往是建立在不道德的手段上的:
 
消費成為權利:民主化,高尚化
 
偶像成為身份的象征
 
如果說有什麽意識征服世界,不是資本主義,不是社會主義,更不是馬克思列寧主義,而是消費主義,這點,在中國是最明白了:最高尚的消費,都是西方式的消費,廣告的語言都是“崇白”。雖然近來國產產品、明星日益占了更大的市場,西方的意識依舊不可替代。
 
https://static01.nyt.com/images/2019/02/21/fashion/19KARLPICS-slide-FL41/19KARLPICS-slide-FL41-superJumbo.jpg?quality=75&auto=webp&disable=upscale
星星相應
 
消費是個童話
 
太美妙了。對我唯一的遺憾,不是反感,而是沒錢享受。
 
拉格斐與冰冰
 
麵對人們日益增長的欲望應運而生的是生活指南“廣告”業和明星文化。
 
“廣告講得就是幸福”
 
明星文化是老百姓的文化,明星完全是在老百姓的支撐下才能存在的,不論多窮,大家對明星的奉獻是誓死不二,明星是老百姓的夢,缺了人生就不完滿,所以媒體明星,影視明星,體育明星,烹飪大師,名聲越大,價值越高,身價不過億的少見,然而身價越高,名聲也越大,這也就自己證明了自己的價值。這也是消費的邏輯。
 
消費與人生價值的密切聯係,給我們帶來的幸福、滿足感,莫過於我們今天對個人如何消費的虛渺的“控製”:
 
 
 
資料
以上圖片乃香奈兒的“老佛爺”拉格斐(Karl Lagerfeld),不久前過世,來自《紐約時報》。
 
【注】
【1】如果你不知道什麽是“過去六七十年的世界秩序”,那是(二)戰後美國建立的“美帝國世界秩序(Pax Americana)”,對美國人來說,美國給世界帶來了和平、穩定和繁榮(很多人認可),對其他人來說,那是美國強加在世界上框架(也不無道理)。
 
 
 
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《金融時報》個人評論Edward Snowden and the millennial conscience

‘Millennials fear surveillance institutions such as Google and Facebook — but also see them as tempting employers’

When Edward Snowden agreed to speak at Paris 1 Panthéon-Sorbonne University by video link from Moscow last month, students snapped up the 500 places in the amphitheatre in three minutes. There were 7,000 people on the waiting list. “We’d never seen that before,” says Patrick Weil, a French political scientist who is on Snowden’s legal team.

I got in as a journalist. The instant Snowden’s face appears on screen, the hall erupts in applause and whistles. Crowds have gathered outside the door. Today’s conversation is poignant: Snowden would love to be living in Paris among us, but France won’t give him asylum.

In 2013, as a 29-year-old contractor at the US’s National Security Agency, Snowden revealed the extent of his government’s mass surveillance. He fled abroad and ended up in Moscow when the US cancelled his passport. Since then, despite dropping out of the news, he has become a hero — especially to younger people.

He has 3.9 million Twitter followers. About 80 per cent of French, German and Italian adults view him positively, as do most Americans under 35, reports the American Civil Liberties Union. He is the fourth most popular person among British millennials, after Michelle Obama, Pope Francis and Malala Yousafzai, according to pollsters YouGov. The cult of Snowden reveals a lot about millennial world views.

Even apart from his bizarre circumstances, Snowden has star quality: a stylish blond quiff, fine beard, total fluency in complete sentences, and high-status tech savvy. Then there’s his martyr’s story: exile after sacrificing his wellbeing for the cause of truth. If he hadn’t fled, he reminds us, “I would have one of the longest sentences in the history of criminal justice.”

Tellingly, the top eight heroes of British millennials, as measured by YouGov, include two other spillers of official secrets: WikiLeaks’ Julian Assange, and the former US soldier turned whistleblower Chelsea Manning. Like Snowden, they appeal to a generation that has spent its life under technological surveillance by governments, tech companies and even parents. Anne Longfield, England’s children’s commissioner, has calculated that by the time the average child is 18, 70,000 posts about them will have appeared online, starting with ultrasound pictures from the womb.

It’s now common for university students to be tracked electronically by their parents, who can often access their children’s messages and online activity, notes US author Dave Eggers. Snowden tells the Parisian students: “The idea of an unconsidered thought, a youthful indiscretion, a forgotten mistake — these are things that no longer exist.”

A generation ago, he says, it took teams of officers just to establish one person’s location; now, a single officer can track “large numbers of people”. Snowden concludes: “Institutions have never been more powerful in human history.” Millennials fear these surveillance institutions — but also see them as tempting employers. Surveillance, after all, seems to be the thing that governments and corporates now do best. Snowden embodies this millennial ambivalence. Before he went rogue, he repeatedly took jobs with almighty institutions: the US army during the Iraq war, the CIA, the NSA.

The students at Paris 1 Panthéon-Sorbonne University face similar career choices. During question-time, a woman doing an MA in “new-technology law” tells Snowden that she and her peers keep “being offered great opportunities by companies like Google, Facebook, et cetera”. The pay and the intellectual challenge are alluring. What should they do?

On screen, Snowden nods sympathetically. He says he struggled with the same question at the CIA and the NSA: “Is it better to be outside the organisation, without any power to change, or to try to reform it from within? But this is what I want you to remember: sometimes institutions are better at reforming the people they hire, than the people they hire are at reforming them. This was the case at the CIA, this was the case at NSA, at Google, at Facebook.

“If you do have values before you go in, you should write them down. And if you find something that feels wrong, smells wrong, looks wrong, and you are waiting for somebody to do something about it, I want you to remember: you are the person you are waiting for. We are never more than a single decision away from doing something. If I had the chance to do it again, I would, and I would do it sooner. I didn’t save the world, but I made it better.”

To Malcolm Harris, author of Kids These Days, Snowden’s decision to “do something” makes him the quintessential millennial employee: he chose his personal values over his employer. And, as the symbol of a generation short on workplace power, he used the junior employee’s quintessential weapon: the leak.

Snowden leaves his audience with a final thought: “When my family come to visit, they always say to me, ‘Stay safe.’ I appreciate it, I love it. [But] when we say goodbye tonight, we say, ‘Stay free.’ ” The students whoop. Yet as they troop down the stairs into the Parisian night, where Snowden wishes he could follow them, almost every one of them has already whipped out a smartphone.

 
《金融時報》個人評論Quantitative easing was the father of millennial socialism

Federal Reserve’s bid to stave off depression sowed the seeds of a generational revolt
David McWilliams


Is Ben Bernanke the father of Alexandria Ocasio-Cortez? Not in the literal sense, obviously, but in the philosophical and political sense.

As we mark the 10th anniversary of the bull market, it is worth considering whether the efforts of the US Federal Reserve, under Mr Bernanke’s leadership, to avoid 1930s-style debt deflation ended up spawning a new generation of socialists, such as the freshman Congresswoman Ms Ocasio-Cortez, in the home of global capitalism.

Mr Bernanke’s unorthodox “cash for trash” scheme, otherwise known as quantitative easing, drove up asset prices and bailed out baby boomers at the profound political cost of pricing out millennials from that most divisive of asset markets, property. This has left the former comfortable, but the latter with a fragile stake in the society they are supposed to build.

As we look towards the 2020 US presidential election, could Ms Ocasio-Cortez’s leftwing politics become the anthem of choice for America’s millennials?

But before we look forward, it is worth going back a bit. The 2008 crash itself didn’t destroy wealth, but rather revealed how much wealth had already been destroyed by poor decisions taken in the boom. This underscored the truism that the worst of investments are often taken in the best of times.

Mr Bernanke, a keen student of the 1930s, understood that a “balance sheet recession” must be combated by reflating assets. By exchanging old bad loans on the banks’ balance sheets with good new money, underpinned by negative interest rates, the Fed drove asset prices skywards. Higher valuations fixed balance sheets and ultimately coaxed more spending and investment. However, such “hyper-trickle-down” economics also meant that wealth inequality was not the unintended consequence, but the objective, of policy.

Soaring asset prices, particularly property prices, drive a wedge between those who depend on wages for their income and those who depend on rents and dividends. This wages versus rents-and-dividends game plays out generationally, because the young tend to be asset-poor and the old and the middle-aged tend to be asset-rich. Unorthodox monetary policy, therefore, penalises the young and subsidises the old.

When asset prices rise much faster than wages, the average person falls further behind. Their stake in society weakens. The faster this new asset-fuelled economy grows, the greater the gap between the insiders with a stake and outsiders without. This threatens a social contract based on the notion that the faster the economy grows, the better off everyone becomes.

What then? Well, politics shifts.

Notwithstanding the observation often attributed to Winston Churchill about a 20-year-old who isn’t a socialist not having a heart, and a 40-year-old who isn’t a capitalist having no head, polling indicates a significant shift in attitudes compared with prior generations.

According to the Pew Research Center, American millennials (defined as those born between 1981 and 1996) are the only generation in which a majority (57 per cent) hold “mostly/consistently liberal” political views, with a mere 12 per cent holding more conservative beliefs.

Fifty-eight per cent of millennials express a clear preference for big government. Seventy-nine per cent of millennials believe immigrants strengthen the US, compared to just 56 per cent of baby boomers. On foreign policy, millennials (77 per cent) are far more likely than boomers (52 per cent) to believe that peace is best ensured by good diplomacy rather than military strength. Sixty-seven per cent want the state to provide universal healthcare, and 57 per cent want higher public spending and the provision of more public services, compared with 43 per cent of baby boomers. Sixty-six per cent of millennials believe that the system unfairly favours powerful interests.

One battle ground for the new politics is the urban property market. While average hourly earnings have risen in the US by just 22 per cent over the past 9 years, property prices have surged across US metropolitan areas. Prices have risen by 34 per cent in Boston, 55 per cent in Houston, 67 per cent in Los Angeles and a whopping 96 per cent in San Francisco. The young are locked out.

Similar developments in the UK have produced comparable political generational divides. If only the votes of the under-25s were counted in the last UK general election, not a single Conservative would have won a seat.

Ten years ago, faced with the real prospect of another Great Depression, Mr Bernanke launched QE to avoid mass default. Implicitly, he was underwriting the wealth of his own generation, the baby boomers. Now the division of that wealth has become a key battleground for the next election with people such as Ms Ocasio-Cortez arguing that very high incomes should be taxed at 70 per cent.

For the purist, capitalism without default is a bit like Catholicism without hell. But we have confession for a reason. Everyone needs absolution. QE was capitalism’s confessional. But what if the day of reckoning was only postponed? What if a policy designed to protect the balance sheets of the wealthy has unleashed forces that may lead to the mass appropriation of those assets in the years ahead?

The writer is an economist, author and broadcaster

 
 
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