Thank you! So, here is a little issue we have in America today. Eh,there are currently about 250,000 people a year who are dying in our hospitals due to preventable death, and I am not talking about negligence. I am talking about little accidents. Right? eh, I am talking about the doctor in the morning not properly briefing the doctor for the evening. You know, I am talking about things, you know, we can't sue anybody. There is nothing we can see that is wrong. That's 250,000 preventable death every year. That's about 27/47th going down every single week.That was the equivalent to. The confusing thing is that we have the best doctors in the world,we have the most advanced technology in the world. Some of the medical equipments we have, the best in the world. The medicine we have are the best in the world. So you start asking yourselves why are these things happening. The reason is not because of any of those things. The reasons are actually something vastly more simple, something very very human. 5% of hospital administrators are doctors. Most of them are number crunchers. Hospitals are run like businesses. Hospitals are run by the numbers, and the problem isn't people who are giving the care, they are very highly trained, the problem is the way those people are cared for. Because what we've done we created culture in hospitals where people who are doing the caring aren't cared for, and so all the little preventable deaths happening because they don't feel like they are part of anything. They're just doing their jobs. They don't get along that well. There are not a lot common lottery, and the impact is death.
Right? Now I use this example because it is exaggerated, because the impact is so powerful, but the problem is the same in our own companies, right? which is we come to work and we are told you must care for your clients, you must care for your customers, you must make them focus of all you do. Yet, why aren't people who are managing us from the top caring about us?
3:06 So, yes! In the hospital the impact is worse, but the impact we are having from the outside world is just as bad. In other words, we are not working at our best. We don't care for the things we are doing. We are not helping each other is the most important part, and the residual impact is that we are unfulfilled by the work that we do. The more we are unfulfilled by the work that we do, we focus on the details. When we focus on the details, we were attracted each other. When we attract each other, we feel lonely, and when we feel lonely, cancer goes up, heart disease goes up, diabetes goes up. In other words, by going to work, we are killing ourselves, literally.
3:42 There is another study that was released not long ago, that says, that, eh, parents who work late, the negative impact that has on their children is little to none. They may feel guilty as parents, but the negative impact it has from raising up their children is little to none. However, parents who come home from jobs they hate, or don't love, their kids are more likely being bullied at school. Now you are thinking the bullying academic we have in north America, right?
4:40 There is disturbing number of young children who are killing themselves, suicides, because of bullies. The problem is not schools, and the problem isn't even the parenting. The problem is the job the parents have. This is the importance and this is the power, of the work we do, the places we go, to work. Right? Most of us, I mean, if you listen to the unemployment statistics, they say, you know all time high, record of high 9-10% of unemployment. Right? People go might go .. that is terrible, and I hear that number, and I go, wow, that means 91% still have a job. Right? Gradually, you may want to get the employment number up, but that means 91% still going to work. The question is how many of them coming home fulfilled by the work that they do, and how many of them waking up inspired to go back to work the next day. If we don't love our works, we don't look after for each other. If we don't look after for each other, we feel lonely, we don't (?? a mistake from the speaker, should be"we do") feel lonely, all these negative things happen.
5:05 So, What example can I share with the creative audiences about how to change this? United States marine tour. At the great honour last week, of spending a week with the marine and a couple of days with camp in June, and I went a few days to Paris Island to watch them through boot camp, and this is the remarkable remarkable human experiment they are doing, and even though they know what works, they don't know why it works because they don't need to know why, because it works. right? But what's happening is they are taking a group of strangers, people who don't know each other, and who are showing up within a very very short period of time, learn to trust each other so much that they would give their lives for each other. right? and we know everyone, sort of everyone who wore the uniform knows that no one runs the battle for God's own country. It doesn't happen. It's for the guy to the left of me, to the right of me. That's the reason they do what they do. right?
6:01 and there are sort of remarkable stories of heroism. People rush into very very dangerous situations to save others, and they always ask the question, "Why did you do it? Why would you risk your life? Why did you put yourself for risk for them? and the answer is always the same, cos they would do it for Me. In other words, give them confidence to put themselves in great risk, is the knowledge that someone would do the same for them. 6:25
We would put ourselves great risks for our companies, if we knew that our company put the great risk, for us, but they don't! So we don't. Now one of the things remarkable, about the marines, and if you go read, you know, this is the most,,,i ask these young, and they are 21 & 22 years old young, some of these, lance corporal, the grants, you know, the guy the infantry, this is the lowest low, once we actually send them to battle to front lines. I asked them, "Are you misunderstood an American?" They said "yes", unanimously, they all nodded. I said, "What do people think of you?". One stood up and said, "they think we are baby killers." I said, "how does it feel?" He says it hurts.
7:05 And I said," well, tell me a story then, the captures to you what it means to be a marine, the feeling being a marine. Tell me a story that captures it." and I expected to hear stories of "I took a hit and somebody saved me", or "I run into a fire if I can pull somebody". I expected the stories of heroism, not a single story like that came out. Now I am sure the story exists. Those are the stories they told me. They capture what it means to be a marine. One of the stories they told me was a young boy in Afghanistan who come around every morning and sell kebabs to the marines, and then one day, he showed up he was all bitten up, and he didn't go to his parents for help, he didn't go to his friends for help. He came to the marines for help, because he trusted them more than anyone else. They told me a story that captured how they feel about a SA Village that overrun by a Taliban, and the residents of the village couldn't go home because they will killed by the Taliban, so were they just living by the river.
8:02 The problem was, winter was coming. One of the, eh, elders came to the marines, knock on the door and said, " I need you to come down to the river and kill us", and the marine says, "what are you talking about?" " If we go back home, we will be killed by the the Taliban; if we stay out there, we gonna die slow death throughout the winter. It's easier if you come and kill us, please! The marines overrun the Taliban village , pushed the Taliban out. A year later, they went back to this village and people were playing volleyball.
8:32 These were the stories they'v told me that capture what it means, to be a marine. They believe in doing good for others, and the fulfilment, they get when they put themselves at risks so that others may prevail, is overwhelming. This is not unique to the marine core, this is all human beings. The feeling of fulfilment comes from doing something for another. The feeling from fulfilment comes from the exertion of time, and energy, for someone else.
9:01 If you are walking to work, and you throw a few pennies in a cup. You come to work and you say to your friends, Hey guys, I gave a dollar to someone homeless this morning. What your friends gonna to say? "Yeh, good" Right? "I gave 20 bucks to someone homeless." They will be like "good for you". Right? What if you come in the morning, you say, hey I gave up my Saturday and went to paint the school in the city? People go, "Wow, cool, wow, cool". And all the sudden, not only they inspire to do something good themselves, but the feeling that you have, persists. The amazing thing is that when we do good for others, that actually inspires others to do good for others. This is provided for us, primatologically (* He created a verb by himself) , anthropologically. It is a pull apart of the survival of the species, you know, sexes feel good, so they will do it, so we can procreate and perpetuate the species, but we are social animals, and so we have to provide the fact that we will maintain the strong bonds and build cultures, right? because that's what humans do. We are cultural animals. So when we do good for others, we look out for those in our tribe, we look out in our group, it actually feels good, Biologically, releases oxytocin.
10:10 This chemical that releases when you do good for those, released, and it makes you feel good, and the amazing thing is the more oxytocin you have in your body, the more you wanna do good for others. The problem is we replaced this feeling, the exertion, of time and energy with digital communications, we replaced it with headphones. We replaced it with money. Right? Think about the invention of money. Right? It used to be, money, you know, it used to be like, you go to some's house, you cook them dinner, and the deal is they will do the dishes. Time and energy exchanges time and energy. and some said, " I give you IOU" Right? Someone says, "I don't feel like doing the dishes, so I am gonna to give you the IOU that I promised to do them another day" Right? And that's what the money is. It's the promise of the future goods and services. The promise of the future goods and services, in another word, we replaced our time and energy with promises, for someone else to do it, another day. Right?
11:05 In another word, there is no exertion for time and energy, and so the feeling people get, I did something for you, and you did nothing for me. You replaced it with the piece of paper with IOU a promise, for future goods and services. The way we find fulfilment is by doing good for others. How dose the marine (?) How did you get people to do good for others? We all notice, intellectually, we know, that it is good do good for others, but why don't we do it then? Why don't we do it? and what the marines learn is something that I completely did not expect. They can't just yell at these guys to help each other. That's not what happens. There is a few things that they have to do first. so we all heard the obstacle course, by the marine we all think of obstacle course. and this is where they build anaerobic strength, aerobic strength, muscle strength, and its time done all these good stuff. They have another course, called the confidence course, It's never timed, and most of the obstacles on these courses can not be completed by yourself, they must be completed in team. You have no choice. That's just how it's designed.
12:08 And what they say is the first two weeks of good camp. Everybody is there to outdo good to each other and prove they are strong. it's kind of like when we started a job we prove, we wanted to show how great we are, we will work a little harder, we'll do good work, work hard my design. right? it's all about us, how good we are, right? but they keep putting them in a situation where they can't do things by themselves. What starts to happen very slowly, in about two weeks, they start cheering for each other. Now they get in trouble when they do, and then before too long, you see them organically helping each other. and what happens, is, there is one person who is weak, and refuses to help each other, the others, or even there is one person who is strong, who is, you know, "I was a star college athletic " they get,,, at the end of the obstacle, may just stand there, wait for everybody to finish, and they don't help each other. What starts to happen, the group starts to ostracize that person. Organically they get ostracized until they learn that the only way they would get through the thing, the only way they survive the good camp is they ask for help, because they have no option. The problem is, no one would help them until they are willing to help another.
13:12 The deal we have to make, is called vulnerability risk. You have to take the risk to make yourself vulnerable. Yes, you may or may not do something for someone, they may or may not do something back for you, that's the risk you run, that's the risk you run. It's not about, it is not about giving everything to them, and sort about, huge big overwhelming risk, it's about little thing, little thing. If I going on a date, if I went on a date somebody, I came home and I said, after one day, I said I am marrying her. People like, would you nuts? I'll be like, I am in love. They'll like, this is crazy! I like, I know ---, I am in love, you know, she builds a way, and we both in love (??). Now you know, you gonna to be, eh, go on a couple more dates, right? We know instinctively that the strong bond created, that needed to be created for, takes more, than a week, right? we know that.
14:07 Right? We know that. But if I have been dating someone for seven years, and we haven't, married, you know, you'll be like, dude, what is wrong?
(今天這些聽力材料還沒有校對,想把全文寫完以後我再回來聽一兩遍,如果有出入再更正) 14:15
In another word, we know that it takes more than seven days, and we know it takes less than seven years. The problem is, we don't know how long it takes, somewhere in the middle. All human bonds are the same, like, when you show up at work, when you show first time, when you are new, don't expect people that will look after you, and they won't expect you look after them in seven days. It won't happen, but if you'v been working at a job for a few years, and you don't have the undun,,,this is sort of, the absolute confident, you turn your back, you are not to be stabbed, you can rely on somebody, you can give them something, nothing will go wrong, you can share credit, no one will throw you on a bus. You don't have that in a few years, something's wrong, something's wrong. I don't know how long it takes, but I know this is more than a week, I know it's less than seven years, and the marines fundamentally understand that before, anyone is willing to put themselves after for another (單複數語法錯誤,應該是himself), they have to have self-confidence, real self-confidence.
15:10 You have to be confident yourself your own ability before you are willing to help another. If you are insecure at all about your own ability, it's sort of paradox. Right? How am I, how can I overcome my confidence? you know, my self-confidence. You know, we all have ego issues all time. You know, we all do. right? but if I am not confident myself, I won't help another. It's oxi, it's paradox, because we need someone to look after for us before we are willing to help our peers, right? This is what the management is supposed to do. The drilling structures, the school, they are there our parents. They are there for one reason, one reason only, to help us to feel strong and good about ourselves. But look at the way we talk to each other. Look, a budget is being cut. so what you get told, I need you guys to do more with even less, right? that's what we were told. Hey guys, i need you guys to do more with less. That's what we were told by our boss, by our clients, by our parents, this is what we were told, right? That's like what you parents told you when you were young, I know you are stupid, figure it out! Right?
16:07 You are not as smart as other kids. What you want me to do? Right? It's exact the same thing, I need to do more with less, right? what we need to be telling people, i need you to do more with what you have, right? You have capacity, you have strength, you have talent, you have capa,,, ability to do more with what you have, I need you to do more with what you have, we don't celebrate with what you got, we criticized with what we don't have . this is the responsibility of management to take us under the wing and help us understand our own value to ourselves. Close your eyes, and think back to high school, and think that one teacher who took you under the wing, and cared for you, looked after you, and helped you realize you are capable of more than you thought you were, and you, you probably are the person you are today, in some part, because of that person. Right?
17:05 You have that name? What's the name, tell me the name. tell me the name of the teacher.Okay, give me the name, okay i can point out anybody, you can tell me that name. Now tell me the names all the other teachers you have that day. Can't remember, can ya? This is the power of those who teach us confidence. We will literally carry their names around with us for the rest of our lives. Wouldn't you want to be that person? Wouldn't you want to be that person that 20 years from now, 30 years from now, 40 years from now, I can do this exercise with somebody, and they will tell me your name? This is the power, of helping others realize their strength. This is what management and leadership is supposed to be doing. They are supposed to be caring for us and helping us realize our own value, and by the way, you have anybody to report your works for you, your responsibility is not to make them meet the deadline, your responsibility is not to make them do what you say, your responsibility is to make sure that they understand their own strength, their own value, and they are way way more talented than they think they are. I mean only way they will learn that, is you put them in situations in which they can fail, and you hold them, you support them, and you give them talent, you give them skills, and you give them education, and you watch their backs, and they fall over, you encourage them to get back up, if they fall over, you encourage them to get back up, and if they fall over, you encourage them to get back up until they figure out themselves. It's called Confidence!
18:32
It's your responsibilities to help others find theirs and it's others responsibilities to find yours. The amazing thing is that as soon as you start feeling confident of your own ability, you are naturally help each other, that's what happens. It's called trust. In the military, they give medals to people who are willing to sacrifice themselves, so that others may gain. In business, we are willing to give bonuses to people who will sacrifice others, so we may gain. We have it backwards. and then we complain about how we don't love our jobs, we complain how we are suffering, we complain about how budgets are being cut, we complain, complain, complain, and the first thing we do is blaming each other, and become more selfish, and worry about my pay, my benefits, and my,,, this is what happens.
19:19 When we are unfulfilled, we look at the metrics and we say is not good enough. When we are fulfilled, we don't care about the metric. This is when you have a job you love, you get a call, it says, offer you tons of money and great benefits, you'll like, I am not interested, i am not interested, eh, eh,,, I am not interested! I am very happy here. "But we will give you more" That's not the reason I am here, I am here because I love it. I am here because I care for the people I work with, and I am here because the people I work with, care for me. This is the world I imagine, this is the world I imagine. and here is the great thing. If you take little risks, i am not talking about big things, little things, you start doing little things for each other, the amazing anthropological response, is other people will start doing little things for others too.
20:05 I was walking down the street, two days ago, and a guy's backpack was opened at all and a whole bunch of paper fall out as I was walking down the street, and I happened to be behind him, so my friend and I just sort of, we were in the mid of conversation, in the mid of conversation, we never even stop talking, we just bend down, sort of help him gather those papers, hand them back to him, sort of pointed out that's a bad book bag, which was bad bag on zip, and he says thanks and we walked out. I was like, no big deal. Right? We get to the end of the street, we stand, we were waiting to across the street, we were still talking, we haven't stop talking.
20:35 And the guy in front of us, turns to us, and says, I saw you helped that guy. That was really cool. But here is what great about that. The guy would go, do something for someone else, simply because he saw us bend down pick up paper for someone else. He will actually do something for someone else because of it. Right? He won't give to charity because he sees me to put a dollar in a cup, but he will actually help someone, because he saw someone also help someone. Little thing hold the door open for someone, say thank you to the person who hold the door for you, smile to the barista, little little things.
21:15 You know, put your foot in the subway when the door is closing, so someone who was running will make it. Hit the open at the elevator. Don't go, (^.#), or pretend you didn't see. That's the best one. You know, oh, i didn't wake up,,,wouldn't if I saw,,, sorry, right? Do it. A little time and a little energy, and you'll find round work, and people will get a little time, and a little energy, back to you and you will give a little more time and a little more energy. You go for a coffee with someone, then you go for two hour coffee, and you go for coffee in a lunch, and you go for lunch in a dinner, and you go for dinner in a movie, and then you sleep over, you sleep over for two nights, then you go for a holiday together, and eventually you get married. Right? It's slow, it takes time, and we can't rush it.You know, If we rush it, it's all fake.
22:08 Do things for others and watch, watch, how much others do for you. Buy, you know,you go get yourself for a cup of coffee from the coffee machine in the morning. Make one for someone else. It takes a little extra time, and it takes a little extra energy. That's the point, that's the point, and here is the best part. You will feel so good at the end of the day, so good. Thank you very much. Thank you......The great question, how did you convince some, how did you, sort of order metric, how did you convince skeptical audience in this trust metric. eh, you don't. you don't, right? You can't twist anybody's arm to do something that they don't want to do, and you know, the law, the fusion which I obey, you know, is hard, as hard as I can, which you don't need the majority, you need those people who believe what you believe, in other words, you buy, if you know when you do nice thing for people, they may not do something nice back, because, maybe, we live in the world, which you should do something for somebody? they think you want something from them.
23:20 Right? That's unfortunately, the society we created. but that's the risk we kept taking. I am not saying you should keep doing for somebody who keeps doing nothing, and keeps sort of, you know, crapping on you because of it. Then at some point, you have to go, all right, my bad, my bad. Right? and you back up. I don't believe in helping everyone, I do not believe in it, right? This is not, you know, let's do good for everyone on the planet. This is not what I am talking about. Mother Teresa who is supposed to child forgiving selfishly to all who need. At the end of her life, started to question existence of God, and by the way hated her life. Serious, okay? In other words, giving to others unabashedly, is actually self-destructive. It, it doesn't help. Right? and it's just like, going on dates with people you don't like, doesn't mean you eventually clicking maths, right?
24:12, There, there is only one machine that I found, that really accurately measures trust better than the other metric, it's called human being. It's really good at it. Right? and so those feelings you get, trust them, or one way the other. You know, it's the little risks, it's the butterflies, it's unsure, you know, it's the back, it's the dance, it's the dating, it's the dance, the neuro's,,, you know, it's that. If there is the cynical bastards in your offices who are, who don't get it, ignore them, don't worry about it. Because eventually, you'll get enough, and those people will eventually you will get enough, and those people will either come along or leave, or be pushed out. You know, ostracize, remember? When the groups help each other, they ostracize the ones refused for help whether the strong or whether the weak. They get ostracized until THEY learn, until they learn, that they can not survive without the help of others, and THEY learn, the only way others will help them is they will help the others.
25:11 Right? The order matters, the order matters. I just thought of something, that, sort of, pervasive, sort of, you know, digital world. eh, the order matters. you know, speak honestly, about what you want, right? if you are doing, don't do things, you know, speak honestly, you are doing, don't do things for people when you want something from them. Just ask what you want from them, and I will give you one little example. It's funny little example, we'v all received emails, that go like this well, you wouldn't give me your assignment, but I will. "Dear", insert your name, right? "Dear Simon, haven't seen you in years, hope you well. Congratulations, and all you have been doing is really amazing. We should get copy sometime. If you could do me a favour, I am, if you could vote for me, on this website, I am hoping to win, you know, some thousand dollars, bula bula bula, hope you well, talk to you soon. Kenny" right? We all received email like that, and how do we respond to it?
26:15 Right? Now what happens is you get the same email that goes like this, "Dear Simon, I am hoping you could vote for me on this website, I am trying to win some thousand dollars from a design. I haven't seen you in years, I hope you really well, congratulations on all you've been doing, we should get copy some time, Thanks Kenny." Totally different. In other words, if you know why you were emailing and it comes first, it has a remarkable impact. We know that all the pleasant trees are just buttering us up to get what they want. Right? But if you come right after what you want, we are actually grateful for the pleasant tree. Right? The same thing in human interaction. Don't get someone a cup of coffee if you need a favour back. Just ask him for the favour. It builds trust. I can't trust you every time if you do something nice for me, I just think you want some for me, I won't trust you. This is what companies do to us. Right? If we do this for you, why you wouldn't you do this for us? That's not how it will work.
27:10 Generosity, bending down to pick up papers, holding the door, open to someone, is expecting nothing in return, ever. You do not give. This is what to happen in new businesses, right? We, new businesses build from relationships, and so we build the relationships, build relationships, build relationships, until we are comfortable to ask for the business. In another word, you are only be friending me, to the point you felt that I would let down my garden, you could ask me for something , the whole time, you were just waiting for that time, doesn't work that way. If you actually want to build relationships, you build relationships without one thing, any thing, and that's how you build trust. You want to know why the marines gave this incredible access, I mean, literally, they said, Simon, anything you want to see, you got it. Anything you want to do, you got it. You can go, we went to pass a sign, and it says "No observer, no civilians beyond this point" I say, "Can I take pictures?" It's like, "Go ahead!" You just see some of the pictures, it's unbelievable.Right?
28:03
Right? I am like writing their marines coming at me. We are not the crucible, you know, they are like rolling in a dirt, going on a barb wire, and I am like. I am not joking either. They are like,,, you know? Unprecedented access, access that journalists will be jealous of. Do you know why they give it to me? Because all the time, I have been visiting marines and having meeting with them, I have never asked for anything and I don't have anything to sell. I just kept showing up and asked, what do you need and how can I help? And at some point, they said, when I called, they said, I need a little favour, 'cause they know what I haven't been waiting, for the favour, it's the time now that I have a little favour. They go, absolutely, whatever you need. Close human relationships. companies don't do business with companies, people do business with people. You know, your company didn't win IBM as a client. Somebody who likes somebody said will hire you, and they didn't like you, they are just,,, like, you know, they are playing relay,, we are betting, you know,,its so work out. This is the weak relationships.
29:08 How do you deal if your boss is a jerk or doesn't get it? The more we give, the more inspires the others give, but the more selfish we are, the more others become selfish around us, and so those are the organizations which selfish behaviour prevails and so we see the residual affect, which is they make a decision that ultimately screwed us. they destroy our economy because of their selfish behaviour. We know this is what, what happened, same in politics, right? eh, eh, and the answer is, don't worry about it. I know it sounds silly. You mean, your first question is, do I take these things to them? I will talk to anyone who will listen. You know? but I don't talk to people who don't want to listen. The good news is, there are some good eggs, and there are some of them who had conversions, where they were the bastards who believe in firing people, screening people, to advance their careers. and something happens. I just met a guy recently, who is a very senior executive in a very very large company. and something happened, and he like, he got like, hit on head something and he realized wholly cow, I have to look after people. Right? and they become obsess with it and they start taking their necks out and we just need those champions, scattered around.
30:20 and this is what I do, the more I spread the message, the more is sort of, it's, it's kind of like, eh, you know, in the cartoons, it's sort of, the whole of justices, you know, that the message goes up, they also sort of, whatever they are, they poke their heads up, is that kind of. The more we talk about, the more we put in our work. You know, don't forget, you gonna to help someone, you goes home, feeling good, and their husband, their wife, works in the bank(grammatical error). They gonna talk about, a bunch, about, in that it might, inspire effort(??), you know it has all these residual impact that we won't really know. This is the funny thing about the internet, which is we are so proud of the internet that we can measure everything. No, you can't. You can measure only one layer. Right? So, for example, you say, Simon, what the impact you are having? I don't know, is the answer, right?
31:01 I know that it will take more than one week, that it will take seven years, but I don't know what it's gonna happen, I don't know how I'll get there, right? All I can do is just do it, right? but I have no clue how will win. and so, for example, I can measure book sales, I can measure how many hits, I can measure how many people watch the TED talks all of these, but I can't measure, you know, that TED talk being shown to a room of 50 people, and one of those 50 people doesn't buy a book, doesn't watch a TED talk, doesn't do anything, but goes up, does things good for somebody else. I have no way in measuring that. We are so proud of internet's ability in measure everything, but we were measuring one layer, where we were used to measure no layers. It's like, this is how people work. It's, it's gossamer, you know, its network. en, and so the answer is, don't worry about them, don't worry about them. Worry about people who you can care for, you can give to, and when we reach critical masses of society, it will tip. Right? and if you don't believe me, the reason it is the way is now, is because it tipped the wrong way.
32:01
There was no such a thing as mass layoffs as business strategy prior to night in nineteen,,,1980. It just wasn't done. it was done here and there. It wasn't strategy. The idea of using laid offs is to balance the book is relatively new phenomenon. They came form the increased selfishness in the gordon gekko greatest good in the 1980 boom. right? eh. and, a , this was also the same exact period in 1980s where the theory, where the THEORY, the THEORY of share holder value is put forward. Right? because they all have the people buying large companies and staling professional managers surround the company they brought, they invested, and they may have the problem, which is those professional managers were paid by the company and those professional managers care the employee and the customers, and so the investor said how do we protect our investment. We got an idea, we gonna to give them equity and company, and bonuses them based on the performance, right? and so the shift happened from the CEO start caring more of the investors and the stock holders, and stopped caring for the customers and employee. Those were theories introduced by some Harvard professor in the 1980's.
33:01 We can push it back the other way. right? we can push it back the other way. eh, but, the, those,,,just the other day, which company was it? eh, one of the large banks, where the share holder, the City Bank, City Bank, yeh, the City Bank, the share holders voted, the majority share holders voted AGAINST a fat pay package. That's unprecedented. it's never happened, even in hard times, even when the company is doing this, the share holders just , is just about, a cursory thing, a proof of fifteen million dollar bonus for a CEO, they voted against it, its non-binding, but it sent a shorter cast ball. now the share holders want you to be bonused if you do something good for others. Even the others is us(?). Right? the point is, is that it's starting to crack. and so, let's just stick our fingers in the crack, you know, make sure it kept cracking. It's one-one way we can swing it back.
34:03 The question, can I talk about celebrating accomplishment while still asking for more? Right? two two, so,so, they did study on kids who are really really smart, like the old gifted classes. why is that you are smart, you gifted, you stupid you special, why is that? I was hoping my life was special, never gifted, eh,eh, they took the gifted kids, who are constantly told, you are so good, thanks for the, eh, i knew you do well. You are best employee, you know, you are best student, you are awesome, right? What happens is later in life, if they actually suffer because of their very afraid of taking risk , because they are very afraid of loosing their position on the mental, okay? Kids who are sort of in the average who constantly rewarded not for their accomplishment but for their effort. Great effort! Really proud of the improvement you made. What they find is they do very well in life, because there is no shelf.
35:04
There is always more, there is more effort. Right? And so, you want to reward and acknowledge effort, even if, eh, they don't hit the goal as the delta. but at the same time, if it goes backward, you'll be like dude. What's going on? like we don't, we shouldn't be giving ribbon to everyone who compete. Right? because we were teaching people is, "if you do nothing, you get a metal". Right? and the funny thing is, we start, recreating a generation, that's feeling very hollow. and its feeling, the sense of entitlement that people complain about gen Y. The entitlement is, I don't feel like I have accomplished anything. The funny thing about human being, is, we, we, the way we feel accomplished, is when we exert, energy and time, and reach a destination. Right? and the more energy and time that we have to suffer through, especially we suffered together and we get somewhere. It is overwhelming. Think about the best jobs you've ever worked on. Was the best design? Was the best result that the company had because of your project?
36:05
Was that an absolute hell project that you work together, and you came on the other end, and then you got it done at the deadline, and you like, that was amazing. It was the hell projects. It was the thing we had to go out of our ways more, do things for each other, things weren't supposed to be, I was wrapping packages, I was doing stuffs that designers aren't supposed to do.you know, this is what produces that. right? and so the thing is, about measurement and destination reward. Imagine you were standing in the big empty room, right? and we were standing in one corner, I gave you simplest instruction. I want you to go to that corner, in the straight line. right? Okay go, no big deal. right? without telling you I slipped a chair in front of you. What do you do? You go around the chair. Now you just disobey what I told you to do, I told you to go that corner straight line. Now this is the amazing thing about the human beings, which is when we were giving the clear, we used our own creativity at our own sense of evasion,our own problem solving abilities to overcome obstacles to get to the destination. In another word, the destination is more important than the route.
37:12
Right? We are flexible about the route. We are obsessed with the destination. Reset. We're standing at the corner together, and i will give you simple instruction. Go somewhere in this room in a straight line. and you say to me, where you want me to go? I said I don't know, you are smart, figure it out go to straight line. and so, you pick a point, you start walking. Without telling you, I put a chair in front of you. What you gonna to do? Come to a grinding halt. I say, what you stop for? Well,you put a chair in front of me. or you make a sudden turn, and go another direction. right? and this is the problem. It's the same obstacle. The difference is when you have a clear set,,,a clear destination, the obstacles become easy to overcome. When you don't have a clear destination, you kept coming to grind halt. What we do in our companies, is we are counting the steps for taking along the route, but we never looking at the destination. So the company says, " Made a million dollars this year, but we were only planning to make 80 thousand" We took ten steps, when you were planning to take eight.
38:02
Where were you going? No clue. Right? We count steps, and so the point is that people want to feel the effort of their exerting actually you are moving somewhere, and so successful measurement, successful recognition is not just for the steps you take, is not just for the effort, is that the effort you exerted moved us closer to where we were trying to get to. and that get to should be some crazy ideal. My ideal is to live in a world which the vast majority of people, wake up every single morning, you know, inspired to go to work, fulfilled by the work they do, and the couple of measurements that I used, are if the book is selling, and I, by the way, people are asking, how many have you sold? I have no clue. I have never asked the publishers because I don't care.I really don't care how many are sold. What I care about is the amazon rankings, and those are going steady or up, and not plummeting, because that means other people, right? 'cause I don't have publicises, I don't have marketing strategy on purpose, I didn't actually hire one of those companies to sell the book for me. and the reason is, because I am not interested in book sales, I am interested in spreading good idea.So I just used that as the metric to help me understand, am I sort of marching in the, because the more I preach, is it a resignating (a wording error).(??)
39:07
You know, and so you have a couple of these imperfect measurements that help you understand, are you going along the way, so is not just, great effort, look what you've achieved, because that's what you are doing now. Right? Our goal was increase public revenue for fifteen million dollars. For what reason? right? which is we have to know the destination and then we say, amazing. You took that much closer. We go to the right, is because we were overcoming the obstacle. If we hadn't gone to the right, we would have been stuck forever. Thank you! You know, it's not always straight lines, it's not always straight lines, but it's in one direction. She is pulling the pain out. Thank you very very much.
40:06
Thank you, Simon. I can't wait to share this online. Wow, just few more things. Next month is,,, (這一段不屬於他的演講內容,就不一一寫下來了,時間有限,請原諒)