這有一個故事

http://holycrap.com/pages/our-story

The first ten bags of Hapi Food cereal were sold at the Sechelt Farmers Market on the Sunshine Coast, British Columbia in May 2009. When one of their very first customers said, “Holy Crap… this is amazing!” Brian changed the name to Holy Crap. Sales increased 1000% - from ten bags a day to over one hundred.

就是因為他們改了一個名字就打開了一個巨大的市場。這個就是老胡常說的find out why，不要老找理由投資啊，念PHD呀。