VIDEO
蘋果7日才發表最新iPad Pro型號,不料短短1天iPad Pro廣告就發生爭議,原因是蘋果CEO庫克(Tim
Cook)在X發布iPad Pro廣告中,安排讓油壓機將樂器、喇叭、相機等包含“人類創造力”的東西壓扁,最後變成一台iPad
Pro,視頻與貼文一出,立刻引起許多網友與演藝名人撻伐。
庫克在X發布iPad
Pro廣告視頻可以看見,一台油壓機上放滿了電唱機、喇叭、鋼琴與吉他、電視、藝術品、顏料、電動遊戲機、相機等,代表人類文化發展與創造的東西,這些東西在1分鍾內全部被油壓機壓爛,最終變成蘋果最新推出的史上最薄且功能強大的iPad
Pro。
盡管對於蘋果而言,廣告可能是想表達,未來聽音樂或創作音樂、玩遊戲、欣賞藝術、拍照或錄影,不用再攜帶一大堆器材,隻要一台iPad
Pro即可全部完成,然而對於正在擔心AI(人工智能)威脅創意產業的創意工作者而言,廣告隻讓這些人解讀是科技發展正在破壞文化產業,讓不少網友指責蘋果缺乏敏感度。
▲新iPad Pro廣告引起不少網友不滿。(圖/蘋果YouTube)
庫克貼出這支iPad Pro後火速遭到不少網友與名人撻伐,像是英國男星休葛蘭(Hugh
Grant)就留言“這是把人類經曆破壞殆盡,感謝矽穀”。美國女星潔絲汀(Justine
Bateman)也說“說實話,你們到底發生什麽事情了”。
用戶Takuta說,“當我看見樂器、相機等創作工具被摧毀時,我感覺十分難過,我認為創作者不會喜歡這個視頻”。用戶Judd
Baroff也說,“我無法確定,『肆意破壞這個世界上所有美好事物』,真的是你們想要的氛圍?”
用戶Yuval Kardov更說,“40年前,蘋果1984
年發布那一個廣告,作為反對反烏托邦未來的大膽聲明,如今你們就是那個反烏托邦的未來,恭喜”。
用戶Geoffrey
Miller更說,“這是我看過最殘忍、最狀況外的廣告,(蘋果)你們應該解雇所有行銷人員,這個廣告對你們的品牌來說簡直是災難”。
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