標語意思曖昧不明 安全性生活廣告被迫“回爐”
文章來源: Tom生活? 於
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西班牙健康部最近不得不終止一項口號為“練習有保護的性愛方式”的宣傳活動。這項活動的主要目的是為了要讓人們加強對艾滋病的防範意識,但由於其口號內容曖昧不明而飽受非議,最後政府不得不責令停止。
健康部原本是希望在宣傳廣告中加上“和你的拍檔探討一下關於使用保險套的事吧”這樣的一小行字,用意是鼓勵年輕人多考慮一些因無防範措施的性生活而造成的後果。但是最終政府不得不在眾多非議聲中暫停了這項公益宣傳活動。
健康部的一位官員稱:“這項活動的標語看上去好像隻是在向人們鼓吹一種性愛的練習方式,而不是對話中所想談及的意義。”
健康部廣告開發商現在不得不將他們的廣告宣傳製圖版重新“回爐”,再另外尋找一個更適合更貼切的廣告語。(天石/白馳)
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