Cialis—Any Time the Moment's Right
The Cialis ad uses a series of vignettes showing couples in relaxed and affectionate moments, like 按摩. The ad's romantic scenarios seem more targeted to female audience members, though the voiceover speaks to men in saying Cialis helps them be ready “any time the moment's right.” While not an example of breakthrough creative, the ad gets its message across, both to the men who may need Cialis and the women likely to get them into the doctor's office.
