小零售商是最不賺錢的行當之一。

如果想要自己開業，Forbes 選出十個最盈利最不盈利的行業，盈利最高的是會計 (profit margin 25%)，法律 21%，牙醫 20%，理療(17%)，診所15%，等。最差的包括小零售商(pre-tax profit -0.5%) 。盈利不好的原因是大零售商薄利多銷，讓小零售商難以生存。Wal Mart's operating profit margin 5%.

http://www.forbes.com/2008/01/17/small-business-sageworks-ent-fin-cx_mf_0118mostprofitable_slide_2.html?thisSpeed=undefined

No. 8: Specialty Retailers

Average Pretax Profit: -0.5%

With Wal-Mart and other big-box retailers dotting the landscape, it's hard even for niche retailers--of sporting goods, musical instruments or hobby supplies--to make money. The big guys can live on slim margins because they have sophisticated inventory-management systems that keep the merchandise moving; they also have pricing power with their suppliers. Small fry have neither, so they have to compete on customer service, and that can get expensive. Selling online shaves costs, but everyone can do it, so those savings get priced away.

 

所有跟帖： 

• 這個表述是錯誤的。 可以說小的retailer最賺錢， 毛利絕對比大的高。 隻是sales 太少。 -welldone2007- ♂ (236 bytes) () 06/27/2012 postreply 20:55:33

• 文中的profit margin 不是毛利， -commonsense888- ♂ (80 bytes) () 06/27/2012 postreply 21:14:19

• 毛利很高，但不賺錢，有什麽用？ -commonsense888- ♂ (31 bytes) () 06/27/2012 postreply 21:20:28