To me, the goal is to make money.
To someone else, whose goal is to gain market share, I have to assume their ultimate goal is also to make money.
Personally I won't 人家願意高價買你也不收, why 對錢過不去。In order for you to execute your strategy, you have to have 內功: your lowest could be lower than others' lowest. What kind of edge do you have? I'm service oriented.