什麽東西賺錢?

來源: WQPY 2012-06-12 12:44:25 [] [博客] [舊帖] [給我悄悄話] 本文已被閱讀: 次 (673 bytes)
回答: 美國零售連鎖店的商品價格好女婿壞女婿2012-06-12 01:05:42

It's distibution channel.

不要盯著上麵的算術,至少不要就此下結論。

It's about branding, it's about supply chain management... These are more valuable / important than the product itself, which of course an important part. More important than brick and mortor, which is important to bank.

Thinking about MCD, it's not about their burgers, which are garbage. It's about their branding power. It's about their location. It's about they suck up space to thrive, which means only Wendy and BK can survive.

In retail like WMT, Sam's... "shelf space" is cut-throat commodity for vendors.

COGS is just a small part of overall picture.

所有跟帖: 

good point! distibution channel is the most important for any bu -SunshineInCA- 給 SunshineInCA 發送悄悄話 (0 bytes) () 06/12/2012 postreply 13:08:05

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