Compare to the following link:
http://www.allposters.com/-sp/Freedom-from-Want-Posters_i6329733_.htm
The composition in this video ad used a similar idea: to emphasize, even exaggerate the size of, the focal point: food, the human bodies are minimised, chopped, so to make it more compact, leaving a room and leading our eyes to another subject: the competitor's brand name in the back.