So what can we learn about someone's personality from their social media activity?
The computer algorithm approaches are powerful and suggest that social media companies could know more about you than you think (that's a topic for another day). But ordinary people can also use the insights from this research to understand their social media friends better. Taken to together, these findings suggest that there are a number of factors that could hint at someone's personality:
- Extraversion: Extraverts are easily identifiable on social media. This is not that surprising, as in offline settings, extraversion tends to be the easiest trait to guess when first meeting someone. Extraverts tend to have more friends, interact with others more, "like" content more frequently, and use more words that reflect social activities.
- Conscientiousness: Conscientious people are more cautious by nature, and by most metrics, they engage with social media less than their less conscientious counterparts. And when do they engage on social media, they are more likely to talk about work and family.
- Agreeableness: Agreeable people tend to post more photos. They also tend to opt for more cheerful language, whereas those especially low on agreeableness gravitate toward particularly negative and hostile terms.
- Openness: For people high in openness, their social media use is likely to reflect their interests. They spend more time using social media as a way to seek information, to talk about their work, or to play games.
- Neuroticism: Neurotic individuals tend to be more active on social media, much like extraverts. But unlike extraverts, they tend to express more negative emotions in their language, which makes sense given the propensity to experience more negative emotions. And they are especially likely to try to present a more idealized version of themselves.
（excerpt from psychologytoday.com)
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