英語書籍：The Trust Edge（節選2）

THE TRUST EDGE: How Top Leaders Gain Faster Results, Deeper
Relationships, and a Stronger Bottom Line by David Horsager(ZT)

PART I

THE CASE FOR TRUST

Everything of value is built on trust, from financial systems to
relationships.

CHAPTER ONE

THE TRUST EDGE

"To be trusted is a greater compliment than being loved."
--George MacDonald, Scottish author, poet, and theologian

When I come home from work, my kids often greet me at the door. It
is my young son who runs up to me and pulls on my pants leg. He has
excited eyes and a great big smile. He shouts, "Daddy, Daddy, throw
me up in the air really 'high.'" He loves to get tossed up in the
air. "Daddy, throw me up in the air really 'high!'" And so I do.

And, most of the time...I catch him.

No. He trusts his daddy to catch him every single time--and I do!
This is trust in its purest form.

It is similar to the transactions of business and life. Without
trust, the transactions cannot occur. Without trust, influence is
destroyed. Without trust, leaders lose teams. Without trust, people
lose sales. Without trust, organizations lose productivity,
relationships, reputation, talented people, customer loyalty,
creativity, morale, revenue, and results. They lose in their brand
and in their bottom line. John 0. Whitney, director of the Deming
Center for Quality Management at the Columbia Business School,
found, "Mistrust doubles the cost of doing business."

In one of the largest and most extensive surveys of its kind, Watson
Wyatt studied 12,750 U.S. workers in all major industries and at all
levels. According to the study, "Companies with high trust levels
generated total returns to shareholders at almost three times that
of companies with low levels of trust." Whether you are a student
or a CEO, a teacher or a parent, a politician or a nurse, trust
multiplies influence and impact. Before we go much further, let's
define the "trust edge."

=======
"In my business, there is nothing more important than trust."
--Harvey Mackay, CEO, Mackay Envelope Company
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TRUST DEFINED

Trust is a confident belief in someone or something. It is the
confident belief in an entity:

* To do what is right

* To deliver what is promised

* To be the same every time, whatever the circumstances

Trust implies being reliable, dependable, and capable. Think of the
chair you are sitting on as an example. You have a confident belief
that it can and will hold you. You don't need to waste time checking
its capacity. You don't worry that it will take advantage of
you or drop you. The trust your chair has earned has affected the
speed, consistency, and loyalty of your doing "business" with it.

You are trusted to the degree that people believe in your ability,
your consistency, your integrity, and your commitment to deliver. Do
people believe in you? To the degree that they do, you are trusted.

=======
Trust: A confident belief in a person, product, or organization.
=======


WHY THE "EDGE"

When I was studying top organizations and leaders, I found that some
clearly had a competitive edge over others. Those leaders or
organizations that could weather storms, charge higher prices,
maintain respect with customers and clients, and foster long-term
growth were special. The greatest leaders and organizations of all
time have had the same competitive edge. They were the most trusted.
Robert F. Hurley, the founding director of the Fordham Center for
Entrepreneurship, was right when he wrote, "Leaders who understand
how trust is built can actively influence its development, resulting
in a more supportive and productive work environment and, not
incidentally, a competitive advantage." The trust edge is the
competitive advantage gained when others confidently believe in you.


LIKE A FOREST

Have you seen the magnificent forest at Redwood National Park in
northern California? The oldest recorded redwood is over 2,200 years
old! Redwoods can be well over a hundred yards high and more than
twenty feet in diameter. A lush and beautiful redwood forest takes
many years to deepen roots, grow branches, and flourish. And yet one
poor decision with one little match can take it all down in a small
fraction of the time it took to mature. Trust is like that. While it
may appear to be static, in reality trust is more like a forest--a
long time growing, but easily burned down with a touch of
carelessness. Trust requires time, effort, diligence, and character.
Inspiring trust is not slick or easy to fake. If you were looking
for instant gratification or a quick fix, you might be disappointed
by the truths in this book. If, however, you are interested in
following the only way to genuine, lasting success in relationships,
work, or life, this book is for you! The trust edge: build it,
protect it, and ultimately enjoy the benefits of a strong trust
forest with rooted relationships and high-yield results.

=======
"It took an average of seven months for employees to build their
trust in a leader but less than half that time for them to lose it."
--Manchester Consulting
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_________________________________________________________________

***** 作者David Horsager簡介(ZT) *****

David Horsager, M.A., C.S.P., is a business strategist,
entrepreneur, professor, and author who researches and speaks on the
bottom-line impact of trust. He has taken the platform across the
United States and on four continents. His clients range from Wells
Fargo, ING, and the Better Business Bureau to the U.S. Coast Guard
Academy, Mercy Medical Center, and the U.S. Department of Homeland
Security. David and his wife, Lisa, have four children and live in
Minnesota.
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所有跟帖： 

• Thanks, 斯葭, for bringing this book to our attention. Great book! -Bailarin- ♂ (201 bytes) () 01/22/2014 postreply 18:56:15

• Thanks for your wonderful comments. -斯葭- ♀ (0 bytes) () 01/23/2014 postreply 08:26:11