likes option one or option two.
Unless the number of people who prefer option one equals the number of people who prefer option two, the number of people who prefer one option is greater than the number of people who prefer the other option. When that happens, you need to decide whether you want to go with the popular option or the less popular option. The advantage to follow the polular option is that it's popular. The advantage to follow the less popular one is that if you win, you win big.