Take BMW 5 series for example, magazines give 5 low points just because of IDrive, style and price. That's ridiculous. Any person who knows how to use mouse and computer will know how to use IDrive.
BMW 550 still wins in multiple recent performance+handling (in other words, driving dynamics) comparisons/road tests although E60 is near the end of its life now. I am not talking about straight line 0-60 time. MB E550 can beat BMW 550 in 0-60 for example, but I would never pick MB E550 over BMW 550.