LV市場細分定位不是巨富；

Louis Vuitton divides their customer base into demographic groups based on age, gender, and disposable income. Louis Vuitton targets women aged 18 to 54 with high yearly salaries of $75,000 or more, indicating considerable discretionary money. Louis Vuitton employs psychographic segmentations, such as lifestyle and reasons, to define their target market better. Louis Vuitton, for example, caters to jet, trendsetters, and those seeking prominence.

Louis Vuitton divides its customers into groups based on their usage habits, with heavy users receiving special attention. Buyer information is captured and stored in a database during the sale. To stimulate repeat brand image and brand loyalty, heavy users are provided seasonal catalogs and invitations to purchase unique product collections.

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Demographic Segmentation

It is a method of dividing people into groups based on their age. Louis Vuitton caters to both men and women, ages 16 to 80, who are rich. High-income and disposable-income businessmen and women.

Psychographic Segmentation

Louis Vuitton employs psychographic segmentation based on factors such as lifestyle and reasons. People in nations like China and Brazil must display their social rank and money. These clients are drawn to Louis Vuitton for status reasons. The next group is trendsetters and fashionistas.

Louis Vuitton's ultimate strategy is lifestyle segmentation. "The Art of Traveling" became a new motto for a luxurious lifestyle. Because traveling is an art form, owning a Louis Vuitton item makes you a part of it.

Rate Segmentation-Usage

Louis Vuitton divides its customers into groups based on their usage habits, with heavy users receiving special attention. Buyer data is retrieved and stored in a database during the sale. Heavy users are provided seasonal catalogs and invitations to purchase unique product collections to facilitate future sales and brand loyalty.