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| Distributors/Jobbers (e.g., NAPA, AutoZone, O’Reilly) |
| Margins often range?25–30%?for branded parts. |
| May be slightly higher with volume rebates or exclusive lines. |
| Installers/Repair shops |
| They may mark up branded parts by an additional?40–100%?over jobber cost (though that’s more retail markup than wholesale margin). |
| Online retailers (e.g., RockAuto, PartsGeek) |
| Tend to run leaner on branded parts:?20–30%, compensating with volume and low overhead |
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純利率大約
| Business Model | Typical Net Margin |
| Large Distributors (e.g., Genuine Parts Co./NAPA) | 5–8% |
| Retail Chains (AutoZone, O’Reilly) | 8–10% |
| Online Retailers (RockAuto, Amazon auto parts) | 3–7% |
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