In my mind, reseach is a noun, abstract, uncountable. How come this authour wrote that? I checked and found out below:
What do you got? Yes or No?
Mentor pointer - if in doubt, check it out - a way to tackle English Grammar, to me - how do you remember rules?
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Whetten, D.A. (1989). What constitutes a theoretical contribution? Academy of Management Review, 14(4), 490-495.
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Varadarajan, P.R. (1996). From the editor: Reflections on research and publishing. Journal of Marketing, 60(4), 3-6.
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Alvesson, M., & Sandberg, J. (2013). Has management studies lost its way? Ideas for more imaginative and innovative research. Journal of Management Studies, 50(1), 128-152.
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Peracchio, L. A., Luce, M. F., & McGill, A. L. (2014). Building bridges for an interconnected field of consumer research. Journal of Consumer Research,40(6).