anything
anything & everything
December 1, 2010 By Rob Enderle
http://itmanagement.earthweb.com/datbus/article.php/3915106/9-Tech-Companies-That-Achieved-Excellence-in-2010.htm
As the end of the year nears its time to look back at the firms that set positive examples of how to do things right in the technology market. Each of these companies stood out for excellence either in marketing, products, or services. These aren’t in any particular order.
Apple
Apple in 2010 and for much of last decade defined itself with a blend of mostly strong complete products with good marketing and support. Their iPhone 4 – even with some initial hiccups and tied at the hip to AT&T, one of the least liked carriers – still ranked consistently at the top of its class, which is like someone winning a Marathon while pulling a truck. No other company has been so consistently good over such a long period of time. While they at times are a bit overly controversial, no other firm hit so strongly on all three vectors last year.
EMC
One of my personal big hot buttons is customer care and customer loyalty. EMC is the only company that takes this aggressively up to the CEO level, and it continued to push the envelope this year. With some of the other companies in EMC’s enterprise segment seem to take customer satisfaction and loyalty for granted, this focus enables EMC to stand out as an example of what we want our companies to do – care about us, and take our own feelings about their products and services very seriously.
Microsoft
2010 was Microsoft’s year. While most of the decade it executed well with enterprise products (with the clear exception of Windows Vista), they did substandard marketing until last year. In 2010 they stepped up to working on their image with a vengeance and have done stunning work with Windows 7, the most successful operating system in terms of volume in the history of the planet, and with Windows Phone 7.
In this last, only Hyundai is doing better TV work with commercials tied to product use in the shows the ads are connected to. Xbox Kinect, Ford Sync II, IE9 beta, and Office 2010 were all sharply improved and generally lead their class in terms of innovation or execution. Microsoft heads my short list of most improved companies in 2010.
HP
HP stands out because its board of handpicked members stood up in front of an entitled CEO and said the rules apply to him as well as all other HP employees. We seem to live in a time where CEOs feel strongly that rules shouldn’t apply to them. While HP’s CEO was flying private jets and receiving massive bonuses, HP employees were shoehorned into coach and had benefits, profit sharing and even their jobs stripped from them.
The HP board finally said “enough” and booted his sorry butt out of the company. And if more boards would make a similar effort to do their jobs we probably wouldn’t have had as many problems with firms misacting in a number of segments over the last two years.
Lenovo
Lenovo brought on board David Roman, who came up with the most creative PC marketing campaign of the last decade for HP. What made this campaign unique is that it utilized HP’s philanthropic budget to get free celebrity support, providing huge interest for a fraction of the money.
Technology companies are often defined by poorly funded and executed marketing largely because they use too many untrained practitioners. Lenovo chased down one of the best in the business. This was a best practice and bodes well for them next year. As an aside, in a breakdown of what PC analysts actually use as their carry laptops, the Lenovo ThinkPad remains No. 1 with a significant lead, followed by Dell and Apple.
IBM
The company that led the large scale hardware and services market for decades realized that the emphasis on the cloud and Oracle’s acquisition of Sun required a major change in strategy, and put Steve Mills in as the number 2 executive at the firm.
Companies that reach IBM’s scale are often defined by an inability to change and react to major market moves and IBM has historically shared this problem under earlier executives. Sam Palmisano has stepped out and broken with tradition by putting software in the lead position and better positioning IBM for its likely future. In a year often defined by firms with misbehaving CEOs, Palmisano stands out as a true asset to his company and Steve Mills is right behind him.
Qualcomm
Qualcomm emerged as the vendor in Smartphones. It was the only vendor to both anticipate the need for better graphics by acquiring technology for AMD and buy a company building next-generation Transflective displays. Of the vendors in their space they seem to be the most driven competitively and most strategic and focused in terms of acquisitions and internal development efforts. For instance, their coming Skifta application could redefine both the smartphone and the universal remote control, connecting the control to content directly and not just to the devices that play it.
Strategy is often a term that is often used but relatively poorly understood by most companies; Qualcomm appears to be the exception that understands and funds big strategic moves best.
NVIDIA
NVIDIA is doing the most work to promote GPU computing and much of what is being done is in pharmaceuticals and medical research. They seemed to get that they had to step out of the box to compete with Intel and by so doing created the least expensive super computers on the planet. This power is currently being used to create solutions to medical problems. Of all the firms, it is the most likely to be connected to something that could save each of our lives. Staying alive remains a high priority and helping me do that puts NVIDIA on this list.
Panasonic
If it is a product I cover and Panasonic is in the space, they have the best one. This includes digital cameras, 3D TVs, and particularly hardened laptops. Panasonic is the only laptop builder that consistently builds products that you can stake your life on. The Toughbook remains the best-hardened laptop in the world. They also were the only vendor that recognized the need for a combined solar/fuel cell solution for the home and presented it at the last CES. The company acquired Sanyo to complete the solution.
Saving lives and thinking ahead of the market puts them on this list. On a related point, it was founded by Konosuke Matsushita, who built the company out of nothing and held customers and customer loyalty as his primary goal. He remains one of the greatest examples of how to be successful by treating your employees and customers well. Something too many companies forgot last year.
Wrapping Up
We, as analysts, tend to spend a lot of time as critics and not enough time pointing out what companies did right. I don’t expect that will change, but this week is about excellence and these firms each stood out in my mind in the technology market as firms that exceeded one or more key expectations and demonstrated excellence in 2010.
美國2010年9優秀高科技企業
2010年12月1日由羅布•恩德勒
由於接近年底的時間看看這使公司在技術市場的權利，如何做事積極的例子回來。這些公司都站出來卓越無論是在銷售，產品或服務。這些都不是任何特定的順序。
蘋果
蘋果在2010年的最後十年的大部分時間定義為一個融合了良好的營銷和支持完整的產品本身大多強。他們的iPhone 4 - 即使有一些初步的打嗝和臀部相連的AT＆T，最不喜歡的航空公司之一 - 仍然排名一直在其類，這就像贏得一個馬拉鬆，而有人拉著一車的頂部。沒有其他公司一直堅持這樣在如此長的時間好。雖然他們有時是有點過分爭議，沒有其他公司所有三個向量襲擊如此強烈的最後一年。
電磁兼容
我個人是大熱的一個按鈕的客戶服務和客戶忠誠度。 EMC是唯一一家有這種積極到CEO級別，並繼續推動今年的信封。憑借在EMC公司的企業市場其他公司的一些人似乎認為理所當然客戶滿意度和忠誠度，這重點使EMC站出來作為一個什麽樣的例子，我們希望我們的公司做的事情 - 關心我們，走自己的感受對他們的產品和服務非常重視。
微軟
2010年是微軟的一年。雖然十年的大部分時間它執行與企業產品暢銷（與Windows Vista的明確除外），但他們直到去年銷售不合格。 2010年，他們加強了對他們的報複形象的工作和做與Windows 7，對於在地球的曆史上最成功的數量計算的操作係統，與Windows手機7驚人的工作。
在這最後，隻有現代汽車正在與產品捆綁使用工作在更好的電視廣告的節目的廣告連接。的Xbox Kinect，福特SYNC二，IE9的測試版，和Office 2010均大幅提高，一般會導致他們在創新和執行方麵的類。微軟負責我公司在2010年進步最大的短名單。
惠普
惠普脫穎而出，因為它的挑選委員會成員，站起來在一篇題為總裁麵前，他說的規則適用於他以及其他所有惠普員工。我們似乎在一時間生活在CEO們強烈地感到，規則不應適用於他們。而惠普公司的首席執行官是私人飛機飛行和接收大量的獎金，惠普員工將被塞進了教練和效益，利潤分享，甚至從他們身上剝奪他們的工作。
惠普董事會最後說：“夠了”，並引導他的公司很抱歉屁股了。而如果有更多的議會將作出類似的努力做好自己，我們也許就不會作為一個分部在過去兩年數量misacting公司許多問題的工作。
聯想
聯想集團董事會大衛帶來了羅馬，誰想出了一個最有創意的PC惠普過去十年的營銷活動了。這是什麽活動獨特之處在於它利用惠普的慈善預算，以獲得免費的名人的支持，提供了巨大的利益的一小部分錢。
科技公司通常定義為資金匱乏和執行市場營銷主要是因為他們使用太多的未受過訓練的醫生。聯想追趕下來的最好的業務之一。這是一個最好的做法，預示明年對他們有利。順便說一句，在一個什麽樣的電腦進行分析實際上是作為他們的筆記本電腦使用的明細賬，聯想ThinkPad號仍然具有明顯的領先戴爾和蘋果公司之後，1。
IBM公司
該公司領導的大規模硬件和意識到，在雲和甲骨文收購Sun強調需要在戰略的重大改變幾十年來服務市場，並把數字2為在公司行政史蒂夫米爾斯。
IBM公司達成的公司的規模往往是一個無法定義的變化和市場波動作出反應，主要和IBM曆來共享高管初期的這個問題。彭明盛已加強了與傳統的按把處於領先地位，其未來可能更好的定位IBM的軟件。在一年的定義往往是企業行為不端的CEO，彭明盛凸現出一個真正的資產，他的公司和史蒂夫米爾斯是對他的身後。
高通
高通成為了智能手機廠商。它是唯一一家既期待有更好的圖形技術，需要通過收購AMD公司和購買公司建設新一代的半透顯示。在他們的空間的廠商，他們似乎是最有競爭力，最具戰略驅動和在收購和內部發展方麵的努力重點。例如，它們的到來Skifta應用程序可以同時重新定義智能手機和通用遙控器控製，連接控製的內容，而不僅僅是直接的設備播放。
戰略往往是一個經常使用，但大多數公司相對了解甚少期限;高通似乎是例外，那就是最好的理解和資金的大戰略舉措。
NVIDIA公司
NVIDIA公司是做最多的工作，以促進和GPU計算的是什麽做了很多藥品和醫療研究。他們似乎得到了加強，他們的開箱即與英特爾和競爭這樣創造了這個星球上最昂貴的超級計算機。目前這項權力被用來創建解決醫療問題。在所有的公司，它是最有可能被連接到的東西可以拯救我們的生活每個。存活下去仍然是一個高度優先事項，並幫助我做這使得NVIDIA公司在此列表中。
鬆下
如果它是一個產品，我蓋和鬆下的空間，他們有最好的之一。這包括數碼相機，3D電視，特別是硬的筆記本電腦。鬆下是唯一的建設者，始終建立筆記本電腦產品，你可以堅持你的生活。的Toughbook19仍然是世界上最硬的筆記本電腦。他們還唯一一家公認的一個聯合太陽能/燃料電池解決方案，為家庭的需要，並提出在最後CES上它。該公司收購三洋為完善解決方案。
拯救生命和超前思維投放市場在此列表中。在一個相關的一點，它是由鬆下幸之助，誰修建了從無到有，舉行客戶及他的主要目標客戶忠誠度的公司。他仍然是如何被對待你的員工和客戶以及成功的偉大典範。東西太多的公司忘了去年。
結束語
我們作為分析師，批評家往往花費大量的時間，沒有足夠的時間，指出哪些公司做得對。我不期望會改變，但是這周是關於卓越，這些公司中脫穎而出，每個技術市場在我心中，因為公司超出一個或多個關鍵的期望，在2010年表現卓越。