this is kobe's team, and if continual losses are not enough reason for kobe to change, who is lin to challenge it? kobe drove away shaq and howard. does lin think he's in the league of those guys?
the nba is a business and its goal is to make money. a championship means horse dung if it doesn't bring in revenue. thus nba needs and actively builds stars because stars attract money. in the nba, you play to be a star, winning is only secondary. that's how you should do it. everyone looks out for himself and the team is only a vessel to your stardom.