Artist and their creations, are being judged by the quality of their works.
Aside from their creations, nothing else about them matter.
You haven't even read his book, nor have you seen 紅高粱.
What do you know about 莫言?
If I were you I would shut up and go home focusing on the trading screen.
That way at least your mother might have a hope of seeing your bank account gets a little fatter. That would be ALL.
However, 莫言's name (and most importantly) his works, stands alone and will live on hundreds of years after all of us vanish into thin air. They will be enjoyed/judged/ crticized or even spitted on by people who aren't even born now. Speaking of immortality.
