Watch brands that stand out within their respective category are decorated by the red heart
symbol: 
Ultra Luxury Watches
> $40,000
Superb Heritage/Pedigree
Exclusivity (Limited Quantities)
May not have the best resale value
Small niche boutiques (Independents)
Impeccable Handmade Craftsmanship
Brand recognition in horology circles
Complex Automatic In-House Movements
Precious Metals and Stones
Sapphire Crystal
Swiss
A. Favre & Fils
AkriviA
Andersen Geneve
Andreas Strehler
Antoine Martin
Antoine Preziuso
Breva
Bovet
Cabestan
Cecil Purnell
Christophe Claret
Cyrus
David Candaux
De Bethune
Dominique Renaud
F.P. Journe
Greubel Forsey
H. Moser & Cie
HD3
Hedera
Jean Dunand
julien Coudray 1518
Kari Voutilainen
Laurent Ferrier
Louis Moinet
Ludovic Ballouard
Maîtres du Temps
Manufacture Royale
MB&F (Maximilian Büsser and friends) 
MCT (Manufacture Contemporaire du Temps)
Ollivier Savéo
Pagès
Philippe Dufour
Rebellion
Richard Mille 
Romain Gauthier
Rudis Sylva
Sarpaneva
Thomas Prescher
Urwerk
Vianney-Halter
Voutilainen
Other Countries
4N (France)
Atelier de Chronométrie (Spain)
Ateliers deMonaco (origins: Monaco) (Japan) (CITIZEN Group)
Bexei (Hungary)
Christiaan Van der Klaauw (Netherlands)
Emmanuel Bouchet (UK)
Ferdinand Berthoud (France)
George Daniels (UK)
Graff Diamonds (UK)
Grieb & Benzinger (Germany)
Gro?nefeld (Netherlands)
Hajime Asaoka (Japan)
Haldimann (Germany)
Lang & Heyne (Germany)
LEROY (Spain) (origins: France) (Festina Group)
Konstantin Chaykin (Russia)
Masahiro Kikuno (Japan)
McGonigle (Ireland)
R.W. Smith (UK)
High-End Luxury Watches
$10,000 - $40,000
Superb Heritage/Pedigree
High resale values
High Quantities (on most pieces)
May have famous very expensive rare pieces
Brand recognition by greater public
Complex Quality Automatic Movements, most In-House
Impeccable Craftsmanship, often Handmade
Precious Metals and Stones
Sapphire Crystal
(Swiss)
A. Lange & Söhne (origins: Germany) (Richemont Group)
Audemars Piguet
Armin Strom
Blancpain (Swatch Group)
Breguet (origins: France) 
(Swatch Group)
De Grisogono
deLaCour
DeLaneau
Dewitt
Fabergé
Franc Vila
Franck Muller (Franck Muller Group)
Gerald Genta
Glashütte Original (origins: Germany) (Swatch Group)
Guy Ellia
Harry Winston (origins: USA) (Swatch Group)
Hautlence
HYT
Jaeger LeCoultre (Richemont Group)
Jaquet Droz (Swatch Group)
Léon Hatot (Swatch Group)
Parmigiani
Patek Philippe
Paul Gerber
Piaget (Richemont Group)
Pierre DeRoche
Pierre Kunz (Franck Muller Group)
Ressence
Roger Dubuis (Richemont Group)
Romain Je?ro?me
Speake-Marin
Vacheron Constantin (Richemont Group)
Valbray
Van Cleef & Arpel (origins: France) (Richemont Group)
Other countries
Backes & Strauss (Germany, UK)
Benzinger (Germany)
CVSTOS (Russia)
Daniel Roth (France) (origins: Switzerland) (LVMH Louis Vuitton Moët Hennessy)
DEVON (USA)
Girard-Perregaux (France) (origins: Switzerland) (Kering)
Halda (Sweden)
Hublot (France) (origins: Switzerland) (LVMH Louis Vuitton Moët Hennessy)
Keaton Myrick (USA)
Moritz Grossmann (Germany)
Peter Roberts (UK)
Robert Loomes (UK)
Rolf Lang (Germany)
Ulysse Nardin (France) (origins: Switzerland) (Kering)
Urban Jürgensen (Denmark)
Luxury Watches
$5,000 - $10,000
Respected Heritage/Pedigree
High resale values
Mass Production, some rare pieces
Quality Automatic Movements, some In-House
Great Craftsmanship
Some Precious Metals and Stones
Sapphire Crystal
Swiss
ArtyA
Angelus
Breitling
Bucherer
Bueche-Girod
Cartier (origins: France) (Richemont Group)
Chopard
Chronoswiss (origins: Germany)
Clerc
Corum
Cuervo Y Sobrinos (origins: Cuba)
Czapek
DuBois et fils
Eberhard & Co
Fiona Krüger
Graham (origins: UK)
Gübelin
IWC Schaffhausen (Richemont Group)
Jaerman & Stübi
Martin Braun (origins: Germany) (Franck Muller Group)
ochs und junior
Montblanc (origins: Germany) (Richemont Group)
Omega (Swatch Group)
Panerai (origins: Italy) (Richemont Group)
Quinting
Revelation
Rolex
Rodolphe (Franck Muller Group)
Sarcar
Strom (Daniel)
Vulcain
Other countries
Alf Lie (Norway)
Anonimo Firenze (Italy)
Arnold & Son (origins: UK) (Japan) (CITIZEN Group)
Boucheron (France) (Kering)
Bremont (UK)
Bulgari (France) (origins: Italy) (LVMH Louis Vuitton Moët Hennessy)
Campanola (Japan) (CITIZEN Group)
Chanel (France)
Credor (Japan) (Seiko Group)
David Webb (USA)
Dior (France) (LVMH Louis Vuitton Moët Hennessy)
Erwin Sattler (Germany)
Garrick (UK)
Grand Seiko (Japan) (Seiko Group)
Gos (Gustafsson & Sjögren)(Sweden)
Habring / Habring2 (Austria)
Jacob & Co (USA)
Jörg Schauer (Germany)
Linde Werdelin (Denmark)
Perrelet (origins: Switzerland) (Festina Group)
Qeelin (France) (Kering)
RGM (Roland G. Murphy) (USA)
Tiffany (USA)
Yeslam (Saudi Arabia)
Zenith (France) (origins: Switzerland) (LVMH Louis Vuitton Moët Hennessy)
Basic Luxury Watches
$1,500 - $5,000
Average Heritage/Pedigree
Mass Production
Good Automatic Movements, frequently ETA
Good Craftsmanship
Occasionally use Precious Metals and Stones
Sapphire Crystal
Swiss
A. Manzoni & Fils
Armand Nicolet
Audaceone
Ball (origins: USA)
Baume & Mercier (Richemont Group)
Barthelay (origins: France) (Franck Muller Group)
Bedat & Co
Brellum
Carl Suchy & Söhne
Charriol
Claude Meylan
d.freemont
Doxa
Dubey & Schaldenbrand
Enicar (1914 to 1987)
Ernst Benz
European Company Watch (ECW) (Franck Muller Group)
Fortis
Greco Genève
Hysek
JeanRichard
Kelek Theorein (wiki link)
Leonidas (now Tag Heuer)
Longines (Swatch Group)
Maurice de Mauriac
Maurice Lacroix
Mauron Musy
Magellan
Milus
Minerva (Richemont Group)
MIH
Nivada (pre-1985)
Oris
Paul Picot
Rado (Swatch Group)
Revue Thommen
Snyper
Tudor (Rolex SA)
Union Glashütte/Sa (origins: Germany) (Swatch Group)
Vaucher
Waltham (origins: USA)
Wyler
Zeno-Watch
ZRC
Other countries
Alain Silberstein (France)
Alexander Shorokhoff (Germany)
Alpina (origins: Switzerland) (Japan) (CITIZEN Group)
Auricoste (France)
Azimuth (Singapore)
Bell & Ross (France)
BRM Bernard Richards Manufacture (France)
C.H. Wolf (Germany)
Chaumet (France) (LVMH Louis Vuitton Moët Hennessy)
Churpfälzische Uhrenmanufaktur (Germany)
Concord (USA)(origins: Switzerland)(Movado Group)
Damasko (Germany)
David Yurman (USA)
Dodane (France)
Ebel (USA)(origins: Switzerland)(Movado Group)
Fred (France) (LVMH Louis Vuitton Moët Hennessy)
Frédérique Constant (origins: Switzerland) (Japan) CITIZEN Group)
Gallet (USA)
Holthinrichs (Germany)
Itay Noy (Israel)
Hanhart (Germany)
Hermès (France)
Jules Jürgensen (Denmark) 1740 to 1957
Junghans (Germany)
Juvenia (origins: Switzerland) (Hong Kong) (Asia Commercial Holdings Ltd.)
Kobold (USA)
Lancashire Watch Company (UK) 1889 to 1910 (Wiki)
Louis Vuitton (France) (LVMH Louis Vuitton Moët Hennessy)
MeisterSinger (Germany)
Meridian (UK)
Minase (Japan)
Mühle Glashütte (Germany)
NIALL (USA)
Nienaber Bünde (Germany)
Nivrel (Germany)
Nomos Glashütte (Germany)
Oak & Oscar (USA)
Porsche Design (Germany)
Schaumburg Watch (Germany)
Schofield (UK)
Sinn (Germany)
Sjöö Sandström (Sweden)
Tag Heuer (France) (origins: Switzerland) (LVMH Louis Vuitton Moët Hennessy)
Tellus (France)
Tockr (USA)
Tutima Glashütte/Sa (Germany)
U-Boat (Italy)
Universal Genève (Hong Kong)(origins: Switzerland)
Visconti (Italy)
Entry Luxury Watches
$500-$1,500
Some Heritage/Pedigree
Mass Production
ETA Automatic Movements, some Quartz
Basic Craftsmanship Quality
Usually Sapphire Crystal
Swiss
Atlantic
Aviator (origins: Russia)
Auguste Reymond
Buran (origins: Russia)
Certina (Swatch Group)
Christian Jacques
Claude Bernard
Clebar
Coinwatch
Cortébert (Wiki link)
Edox
Epos
Eterna
Gevril
GV2
Hamilton (origins: USA) (Swatch Group)
Kazimon (origins: Germany)
Louis Erard
Marvin
Mathey-Tissot
Mido (Swatch Group)
Philip Zepter (Zepter Group)
Raymond Weil
Roamer
Roberto Cavalli (origins: Italy) (Franck Muller Group)
Sandoz (1870s to 1971) (Wiki link)
Sevenfriday
Smalto (Frank Muller Group)
Squale
Straton
Tissot (Swatch Group)
Titoni
Victorinox (Victorinix)
Vogard
Wittnauer (1880 to 2001) (Wiki link)
Xemex
Other countries
Andersmann (Hong Kong)
ARCHIMEDE (Germany)
Arnold Schwarzenegger (USA)
Askania (Germany)
Autodromo (USA)
Balticus (Poland)
Bernhard H. Mayer (Malaysia) (origins: Germany then Switzerland) (Qi Group)
Bertolucci (Hong Kong) (origins: Switzerland)(Dickson Group)
Bomberg (USA)
Botta (Germany)
Bruno Söhnle (Germany)
BWC-Swiss (Germany) (origins:Switzerland)
Carlo Ferrara (Italy)
Campanola (Japan) (CITIZEN Group)
Christopher Ward (UK)
Chronosport, Inc (USA) (sailboat logo)
Chronosport (Germany) (Guinand & Helmut Sinn)
CHRONOSPORT (USA) (airplane logo) (Patrick T. Barnard & Associates Ltd)
Cimier (Malaysia) (origins: Switzerland) (Qi Group)
Crepas (Spain)
Cyma (Hong Kong) (origins Switzerland)
Detroit Watch Company (USA)
Dietrich (France)
Dreyfuss & Co (UK)(origins: Switzerland)(Dreyfuss Group Ltd.)
Elgin (USA) (1864 to 1968) (Wiki link)
Evolvens Budapest (Hungary)
Eza (Germany)
Favre-Leuba (India)(origins: Switzerland)
Fromanteel (Netherlands)
Gc (USA)
Givenchy (France)
Glycine (USA) (origins: Switzerland) (Invicta Watch Group)
Gruen (USA) (1894 to 1958) (Wiki link)
Gruppo Gamma (Singapore)
Gucci (France) (origins: Italy)(Kering)
Guinand (Germany)
H20 (Germany)
Halios (Canada)
Harwood (Germany)(origins: Switzerland) (Peter Peter Team GmbH)
Illinois Watch Company (USA)
J. Chevalier (Spain) (origins: Switzerland) (Festina Group)
JetPilot (Hungary)
Kemmner (Germany)
Georg Jensen (Denmark)
Gio Monaco (Italy)
Jardur (USA)
Jenny (USA)
Kentex (Japan)
Korloff (France)
Lebois & Co (France)
Seals (USA)
LIMES (Germany)
Luminox (USA)
LÜM-TEC (USA)
Magrette (New Zealand)
Marcello C. (Germany)
Martenero (USA)
Mira (Hong Kong)(origins: Switzerland)
Mk II (USA)
Monta (USA)
Montegrappa (Italy)
Movado (USA) (origins: Switzerland) (Movado Group)
N.O.A (Luxemburg)(N.W.C New Watch Corporation SA)
Nethuns (Hong Kong)
Nite (UK)
Pinion (UK)
Poljot (Russia) (Wiki link1, link2)
Poljot-International (Germany)
Ocean Crawler (USA)
QLOCKTWO (Germany)
Ophion (Spain)
Oostwegel (Netherlands)
OWC (Australia)
Perseo (Italy)
REC (Denmark)
Renato (USA)
Reverie (Singapore)
Rhyno Outfit (USA)
SISU (USA)
Shinola (USA)
Steinhart (Germany)
Stowa (Germany)
Sturmanskie (Russia)
Torgoen (USA)
Tourneau (USA)
Tusenö (Sweden)
Versace (Italy)
Vollmer (Germany)
Von Doren (Norway)
Vostok (Russia)
Weiss Watch Company (USA)
Wempe (Germany)
Yema (France)
Zenton (Hong Kong)
Zodiac (USA) (origins: Switzerland)
Watches 
< $500
Fashion / Sports Brands
Mass Production
Quartz or Automatic Movements made in Asia
Average Industrial Craftsmanship Quality
Usually have Mineral Crystal
Usually not worth servicing except for battery
Swiss
88 Rue Du Rhone
Balmain (Swatch Group)
Calvin Klein CK (origins: USA) (Swatch Group)
Charmex
Davosa
Flik Flak (Swatch Group)
Gigandet
Golana
Gorilla
Grovana
Jacques Lemans
Klokers
Luch (origins: Russia) (Franck Muller Group)
Metal.Ch
Mondaine
MWC (Military Watch Company)
Nivada (after 1985)
Phenix (Wiki link)
Swatch (Swatch Group)
Swiss Military by Chrono
Swiss Military by Hanowa
Swiss Military by R
Traser (Switzerland) (mb-microtec AG)
Wenger (Victorinix)
Other countries
Achtung (Germnay)
Alexandre Christie (Hong Kong) (Massindo (HK) Ltd.)
Android (USA)
Apple (USA)
Aragon (USA)
Armani (Italy)
AWC (UK)
Benrus (USA)
Bernhardt (USA)
Blancier (USA)
Bon Echo Collective (Sweden)
Bulova (origins: USA) (Japan) (CITIZEN Group)
Calypso (Spain) (Festina Group)
Candino (Spain) (origins: Switzerland) (Festina Group)
Casio (Japan)
Chairos (Malaysia) (Qi Group)
Chronosport (Hong Kong)
Citizen (Japan) (CITIZEN Group)
Corniche (Sweden)
Croton (USA) (origins: Swiss/Italy)
Daniel Wellington (Sweden)
Deep Blue (USA)
Detomaso (Germany)
Diesel (USA)
DKNY (USA)
Dolce & Gabbana (Italy)
Egard (USA)
Eichmüller (Germany)
Elliot Brown (UK)
Elgin (USA) (after 1968)
Enicar (after 1987 Hong Kong)
Eoniq (Hong Kong)
ESQ (USA)(origins: Switzerland)(Movado Group)
Expedition (Indonesia)
Fastrack (India) (Titan Company)
Feice (China)
Festina (Spain) (Festina Group)
Filippo Loreti (UK by way of Lithuania)
Fiori (Canada)
Fiyta (China)
Fossil (USA)
Gant (Sweden)
Gavox (Belgium)
Guess (USA)
Gul (UK)
Haldor (Germany)
HMT (India)
Hugo Boss (USA)(origins: Germany)(Movado Group)
Ibarra (Philippines)
Ingersoll (USA)
Invicta (USA) (origins: Switzerland) (Invicta Watch Group)
Jack Mason (USA)
Jacob Jensen (Denmark)
Jaguar (Spain) (Festina Group)
Jiusko (China)
Jorg Gray (USA)
Jules Jürgensen (USA) 1957 to 2010
Junkers (Germany)
KHS (Germany)
Komono (Belgium)
Kronsegler (Germany)
Laco (Germany)
Lacoste (France)
Lanccelot (Indonesia)
Lambretta (Italy)
Lew & Huey (USA)
Lip (France)
Lorier (USA)
Lorus (Japan)
Lotus (Spain) (Festina Group)
Melbourne (Australia)
Mercer (USA)
MHD (UK)
Michael Kors (USA)
Millage (USA)
Mondia (Italy)(origins: Switzerland) (Sordi SpA)
Mulco (USA)
MVMT (USA)
Nam (Indonesia)
Nezumi (Sweden)
Nixon (USA)
Nordgreen (Denmark)
NTH (USA)
Obaku (Denmark)
Orient (Japan)
Original Grain (USA)
Parrera (Netherlands)
Perigaum (Germany) (Timeshop24.de Ltd.)
Pobeda (Russia)
Philip Watch (Italy)
Phoibos (China)
Police (Italy) (De Rigo Vision S.p.A)
Pulsar (Japan)
Raketa (Russia)
Reef Tiger (China) (origins: Switzerland)
Revello (Turkey)
Richard LeGrand (Singapore)
Rodania (Belgium)
Romanson (South Korea)
Rotary (UK)(origins: Switzerland)(Dreyfuss Group Ltd.)
Royal London (UK)
S. Coifman (USA) (origins: Switzerland) (Invicta Watch Group)
Scuderia Ferrari (Italy)
Sea-Gull (China)
Sector (Italy)
Seiko (Japan) (Seiko Group)
Sekonda (UK)
Skagen (USA)
Slava (Russia)
Slow (Germany)
Sonata (India) (Titan Company)
Sottomarino (USA)
Stührling (USA)
Steinhausen (USA)
Stuckx (Netherlands)
Suunto (Finland)
Swiss Legend (USA)
Szanto (USA)
TechnoMarine (USA) (Invicta Watch Group)
The Fifth (USA)
Timex (USA)
Titan (India) (Titan Company)
Tommy Hilfiger (USA)(Movado Group)
Triwa (Sweden)
TruWood (USA)
Tuw Ruhla (Germany)
TW Steel (Netherlands)
What? (USA)
Wittnauer (USA)(After 2001)(origins: Switzerland)
Xezo (USA)
Xylys (India) (Titan Company)
Yelang (Hong Kong)
Zeppelin (Germany)
Zim (Russia)
