P站上，一個華人AV廠牌正在冉冉升起
今日有雨，宜學外語。
我反手就打開了Pornhub，一頭紮進高考英語完形填空練習題海中去。那種感覺，就像中年發福男子在動感單車上重拾巔峰狀態。
幾道題過後，我的大腦開始缺氧，眼神開始渙散，鼠標不由自主地開始漂移。
不得不說，P站的大數據AI分析真厲害，一眼就看穿了我的中國心。
不僅在學習視頻下方掛出了幾行中文標語，還推送給我幾個英語情景對話練習視頻，並附有中文字幕和解題思路。
哦買噶，好厲害的學習頻道，點它。
點開頻道主頁，我仿佛走進了唐人街，化身帶偵探。
古色古香的隸書“汝”字logo，讓我想起了李子柒的田園風視頻。
而Banana Fever的廠牌設計，又像是為潮牌定製，讓人想打印出來貼衛衣上。
上次感受到這種混搭還是在看《銀翼殺手》。直覺告訴我，這裏麵有東西。
在推特上一搜，封麵背景是金錢永不眠內味兒。
再去知乎上一看，連985/211大學生都覺得這工作室不簡單。
時代在召喚，我再次肩負起為大家探秘的重任。
（FBI Warning：本文涉及的Banana Fever/汝工作室由美籍華人於美國洛杉磯依法設立，服務於美國成人影片市場。在特定國家/地區製作並傳播AV仍屬違法行為，請嚴格遵守當地法規）
如何用一句話形容汝工作室的作品風格，我尋思了半天，覺得最貼切的表達就是：
AV屆的甄子丹，愛情動作片中的Jackie Chan。
鮮明的特征就是華人（男）大戰洋人（女），一個打十個。
隻見P站的洋人紛紛被龍的傳人幹得落花流水，讓人不禁想唱出那句：
東亞病夫的招牌已被我一腳踢開，一給我裏giaogiao。
他們注重發揚傳統文化，戰敗的洋人都會被蓋上國風印戳，像豹子頭林衝那樣被流放。
△ 前後對比
△ 像豹子頭林衝那樣被流放
在P站，汝工作室作品一度被譽為華人之光。
搜索引擎不會騙人，在P站搜索Asian Girl，看看能搜到多少與White C※ck相關的視頻。
△ 聯想詞列表裏都能直接跳出來
咱們將性別互換一下，以Asian C※ck為關鍵詞再搜一遍，damn...
視頻數量少得可憐，僅有的幾個還對倫家男孩紙冷嘲熱諷，高頻關聯詞居然是Small...
△ 看了可真叫人生氣丫
眾所周知，傳媒會對社會大眾思想觀念及行為方式產生極大影響。
看了P站的視頻，老外以為亞洲女孩都是easy girl，什麽洋屌絲洋垃圾都想來獵豔。
△ X博士曾經曝光過這個獵豔老外
而西方女孩也以為華裔小夥個個性無能，導致他們在異性交友市場處於不利地位。
△ 《破產姐妹》中的亞裔男也被塑造得十分短小
現如今，一場轟轟烈烈的華裔男性平權運動正在拉開序幕，他們在P站的弱勢群體地位正在悄然發生改變。
是時候派出殺破狼，重拳出擊了。
在汝工作室的作品中，亞裔男性的形象一改日係猥瑣風，非常積極向上。
他們身形健美，可以充當私人瑜伽教練。
他們愛好戶外運動，天氣好就去海邊滑板衝浪。
這樣曬成一身古銅的男孩紙，誰不愛？
再看他們拍攝的影片標題，“Small”換成了“Fantasy”，讓美國妹子心向往之。
亞裔男性形象被塑造得如此健康有活力，得益於汝工作室的HR。
咱們來看一看汝工作室2020年的新人招聘啟事：
△ 各位對照下看看自己能不能符合條件
不僅要求男優經常健身，還要求Giao長6寸（約合15厘米）以上，不得不說品控嚴格。
光有重拳還不夠。
加拿大傳播理論學家馬素·麥克魯漢曾經說過：媒體是一種藝術形式，因此需要委托給一群新的藝術家。
汝工作室就是P站的帶藝術家。
先從影片質量來來說。
畫質清晰穩定，鏡頭語言豐富，一看就是好萊塢工業級別的，跟街邊小旅館偷拍是兩回事。
△ 調光，構圖都hin棒
藝術發展不能失去人文內核，最讓我動容的就是汝工作室對女主的片頭采訪。
當被問及為何來拍AV時，有的女孩表現出追求夢想的勇氣。
有的則表示，倫家為身材感到驕傲，就想拍AV展示自己。言語間透露出女性主義的光輝。
△ 這位為自己身材感到驕傲
甚至還有一位逃跑新娘，大夥兒品品她的回答，真誠而鼓舞人心。
正如樸樹歌中所唱，人生不能將就，麵對自己不喜歡的人或事，就要跟它幹。
值得一提的是，這部影片的女主角（Olivia Nova）已經因意外去世，正是汝工作室給她留下了珍貴的曆史影像。
這就是新世紀的《藝術人生》，新時代的《汝遇有約》。
最後從商業的角度來看，亞裔群體在美國其實是一塊極大的隱形市場。而亞裔中，華裔又占據了絕大多數。
根據美國聯邦人口普查局2018年5月發布的亞太裔數據：美國亞裔總人口已達2140萬，其中以華裔美國人最多，超過508萬人。
這幾乎相當於一個歐洲國家的人口數量，市場空間已經足夠大。如果擊中這個垂直群體的隱性需求，開發相應的產品，發筆橫財不成問題。
為了進一步探索奧秘，我聯係上了汝工作室，和他們深入聊了聊。
由於視頻中會冷不丁冒出一句國罵，原本我以為主創都是北京人在紐約。
跟幕後團隊接觸之後，我才發現他們真是ABC（American-Born Chinese）。
工作室負責人表示自己的中文水平僅限於那幾句國罵，讀寫都還不太行。
於是橫發會就進行了迄今為止最英特納雄耐爾的英文采訪。
為了保留原味兒，咱們來個英漢對照。
沒錯，看橫發會甚至可以學英語。Enjoy~
Q1：We all know that the first step in starting a business is to think of a catchy name. 汝工作室/ Banana Fever Studio sounds very good. How did you come up with the name?
問：我們都知道，創業第一步就是想一個朗朗上口的商號，汝工作室/Banana Fever的廠牌名起得很好，當初是怎麽想到這個名字的？
A：Thank you for that lol. When we were initially trying to come up with the name, we wanted it to be ambiguous, like a name when you see it first, you won't be sure about it's related to adult entertainment industry. It's that effect that it might be porn but it might not be. Kind of like a cold word, which isn't direct. But for people really know what's going on, they get what it means.
答：多謝誇獎哈哈。在最早起名的時候，我們想要盡量地模糊化處理，當你第一眼看到這個字眼時，你並不確定它跟成人娛樂業有關聯。這種不確定性就像暗語，懂的人自然懂。
That was basically the guideline we were following when trying to make a name. BananaFever fits all those purposes. BananaFever is like the opposite of yellow fever, which means guys who like Asian girls. So you get the point here hehe.
上述就是我們給廠牌起名遵循的基本原則，BananaFever恰恰符合。BananaFever是Yellow Fever的反麵，而後者代指對亞洲女孩上頭的那些家夥。你應該懂我的意思了，嗬嗬。
In terms of 汝工作室, we got this name from a Chinese American friend of mine. We wanted the Chinese character of 汝，because we were told that in Chinese the character consists of two part. One part is water and the other part is woman. Water splashed on woman, you get the point here hehe. As a matter of fact, we filed for trademarks protection for both BananaFever and 汝工作室 for the business.
至於“汝工作室“，這是從我一個華裔朋友那得到的名字。我們想用“汝”字，因為他告訴我們這個漢字由兩個部分組成，各有不同含義。嗬嗬，你應該又懂我的意思了。事實上，為了經營需要，我們為這兩個名字都申請了注冊商標保護。
△ LOGO充分詮釋了漢字構詞的精妙，同時也是注冊商標
Q2: Could you talk about your Team (and the background)? How your team is formed? Who came up with the idea of setting up Banana Fever Studio and how did this idea come out?
問：你們的團隊構成是怎樣的？成立汝工作室是誰的想法？這個想法又是如何產生的？
A: A few years ago we just started noticing Asian male porn is very underrepresented. At that time, there were a couple pro Asian male adult sites out there with the same vision but never really made the wave.
答：在幾年前，我們注意到市麵上幾乎沒有為亞裔男性拍攝的AV作品。當時美國有幾個亞裔男性成人網站，但都沒弄出水花。
Initially we got the idea from AsianSchlong and we carry the exact same vision to make a stronger presence for Asian male straight dominant porn in the western environment. The guy behind AsianSchong is also a great friend of mine. Life stuff happened, their site went down but they want us to be sure to carry this mission forward and we promised them we will be carrying this forward. We got a lot of help and advices from him as well. We want to thank him and his site for paving the way for our future success in promoting Asian male straight dominant porn. Without him and his site, BananaFever - 汝工作室 won’t be where we at today. So thank you pioneer!
起初我們受到了AsianSchlong工作室的啟發，我們與他們一樣，認為在西方語境下，應該提升亞裔男性在成人影片中的存在感。AsianSchlong的創始人私下也成為了我的好友。隻是由於一些變故，他的工作室沒能運營下去。於是我們接過了衣缽，發願會繼續他們未竟的事業。這一路上，前驅的經驗帶給我們許多幫助，特此表示感謝。
The owners of BananaFever who are much older and are also my good friends decided to invest some funds into this business and see if we can establish something sustainable to represent Asian male porn. They are both friends of mine and they reached out to me knowing that I happen to have some connections (mainly model agencies) in the adult entertainment industry in the US. I just told the owners that with my connections, we can make this happen as long as upfront investments is there.
汝工作室的投資人要年長許多，私底下也是我的朋友。他們在得知我在美國的成人娛樂產業中有一定的人脈資源（主要是模特經紀公司）後，決定投資一筆錢，來看看我們能否設立一家AV廠牌來為亞裔男性發聲。實際上我跟他們說，隻要錢到位，一切都沒問題。
Basically we got some initial upfront investment from the owners of the business and just got started. I hired my webmaster to start developing the website. Then I hired a couple male talents to start shooting contents for us. At first, it's just POV shoots since they cost less. Gradually things all got picked up. We got a couple more male talents on the team. After that it's just a matter of keep producing contents and stay consistent.
在拿到啟動資金後，我聘請了IT構建了網站。接著我又招募了幾名男優開始我們拍攝。起初我們隻采用第一人稱視角拍攝，因為這樣拍攝成本更低。漸漸地我們豐富了拍攝形式，也招募了更多男優。此後我們步入正軌，進行穩定的內容輸出。
To be clear, the goal of setting up BananaFever isn't for profit at all. Owners made it very clear that as long as they make their initial investments back, their financial goal related to the business is achieved. Our owners have made all their initial investments back. That said, the financial goal has been completed. At this point of the business, we just invest all our business revenues back into the business. We invest in spending more to get better quality talents (we always look for the hottest faces in the industry). We invest in spending more on equipments and photographing. We invest in spending more on site infrastructures. We invest in spending more on marketing to get more people to know us.
需要明確說明的是，汝工作室並不以營利為目的。投資人起初就明確表示，隻要他們收回成本，關於這項投資的財務目標就已經實現。現在所有投資人都已經收回了投資。這意味著，此後我們會不斷將利潤投入到業務運營中去。我們招募業內最火熱的演員，提升我們的攝影攝像器材裝備，加快站點的基礎設施建設，也會在市場營銷中投入更多。
We just want to make presence for Asian male porn in the western environment. This underrepresentation of pro Asian male porn has to stop.
我們隻想要提升亞裔男性成人影片在西方語境下的存在感。亞裔男性在P站的弱勢地位必須得到改變。
Believe or not, pro Asian male porn actually does not make much money. I know a couple sites in some other niches their main models are actually Asian guys but they don't show face, they don't say they are Asians and they never promoted as "Asian male porn site". They all make tons of money from the general western audiences who are actually willing to pay for porn. If we are in this business for money, then we will never label us as Asian male porn site. Targeting other niches and promote it to the general non-Asian audiences will make us way more money than promoting Asian male porn to only the Asian audiences, who generally don't pay or are not willing to pay for porn.
說實話，拍亞裔男性成人影片並沒有那麽掙錢。我認識一些廠牌他們的演員也是亞裔，卻躲在鏡頭後麵隱藏亞裔身份，這些廠牌也不願打上亞裔的標簽，因為他們的受眾是付費意願更強的西方觀眾，借此他們掙得盆滿缽滿。如果我們隻想要掙錢，那麽我們也會這麽做。而現在我們的受眾主要定位在亞裔群體，他們的付費意願相對來說沒有那麽強。
This is just a sad truth of Asian male porn but we're fully committed to promote Asian male porn regardless whether it makes money or not, as this business is not profit driven and we will never forget that.
這就是亞裔男性成人影片之所以發展落後的殘酷真相。然而我們不忘初心，無論是否盈利，我們都會繼續。
We know our audience want to see more, even though the majority of our audience is not willing to pay for it. That's okay because we have already made the business sustainable because of a very small percentage of our audiences who are actually down to pay and support us. To that small percentage of paid members, we thank you for your support.
好內容需要資金的支持，盡管我們的大多數觀眾並沒有付費習慣，但是仍有小部分訂閱用戶掏腰包支持了我們。在此我們想要表示感謝。
Q3: Where did Banana Fever Studio's startup funding come from? How much does it cost to make an AV (cost components) in the US?
問：汝工作室的啟動資金是哪裏來的？拍攝一部影片需要的成本大約是多少（成本構成）？
A: All of the startup funding is from the two owners of the business. Now we have people approaching us for investment. We could be looking into options of taking on investment in 2021.
答：所有的初始資金都來自於兩位投資人的個人出資。現在不斷有人來聯係我們想要投資，我們可能會在2021年再進行一輪融資。
It's really not cheap to do this business. Per shoot you are looking at $3000-$4000 depending on the talents (girls and guys), crew members (photographers, production assistants and editors) and location rented. Then on top of that you will need to pay insurance, licensing, business permit, website hosting, bookkeeping, marketing and etc...
這門生意的投入並不少。你看到的每部短片成本都在3000到4000美元之間，取決於演員陣容，團隊開支（攝影師、製片助理和編輯）以及租賃場地。此外你還要支付保險費，執照費，許可費，站點運營費用，財務會計費，市場營銷費等等。
Upfront investment one should be looking at at least $250,000 plus to start. Ideally more than that to be safe. Lots of loopholes that can create huge liability which will make small and new companies to sink. Anyway, the key here isn’t really the money. It’s more of the connection in the industry that will make the difference.
如果想進入這個行業，初始投資應該在25萬美元以上，越多越好。這行坑挺多，稍有不慎就可能給新入行的小公司造成巨大的風險。但是成功的關鍵並不是錢，而是在這個行業中的人脈關係。
Q4：What is the process of shooting an AV in the US? How much time does it take? What is the production capacity of Banana Fever Studio now?
問：拍攝一部AV的流程大約是怎樣的？大約需要多少時間？現在工作室的產能如何？
A：We have ongoing business relationship with various model agencies across the adult industry in the US. We book the female talents from them, set up the date, book the location, then just have our male talents and photographers show up on set and get down to the business.
答：我們與全美成人行業模特經紀公司保持著密切的聯係。我們先與女優敲定日期，接著確定拍攝地點，再派出我們的男優和攝影師一起完成拍攝。
Turnaround time is probably around 2-4 weeks per shoot. We have 4 regular male talents shooting for us right now. All of them are Chinese Americans. Brandon is our POV guy and he doesn't show face when he shoots since it's POV. James, Alvin and Yetieater all show face all day and night when they shoot.
每部影片的拍攝周期大概在2-4周。現在我們有4名常駐男優，他們都是美籍華人。Brandon以第一視角拍攝，不露臉。而James, Alvin和Yetieater則會日以繼夜地進行露臉拍攝。
△ 拍攝現場，由汝工作室提供
Q5: As a newly established AV label, how did Banana Fever Studio persuade porn stars such as Lena Anderson, Melody Marks and Whitney Wright to join?
問：作為一個剛剛成立的AV廠牌，汝工作室是怎樣請到諸如Lena Anderson/Melody Marks /Whitney Wright這樣的大牌明星合作的？
A: Adult business is not friendly to new comers at all. Usually new comers all already have some sort of connections before they even start. Adult model agencies simply just won't book their girls with random new companies/websites. The only reason they book their girls with our site initially is because I know a few friends working as model agents personally at the time already.
答：成人產業對新入行者並不友好。通常需要積累一定資源後再啟動項目。成人模特經紀公司不會隨便給新成立的公司提供預定服務。我們之所以可以約到那些知名女優，是因為當時我有一些私人朋友在模特經紀公司工作。
Connections and reputations in this business is the key. If you don't know anyone in adult industry in the US, you basically can't get anything done or even started. We now at the point we can basically book any girls from any agents.
人脈和名聲在這一行是成功的關鍵。如果想要在美國從事成人行業卻不認識任何業內人士，那麽將舉步維艱。好在現在我們已經能從任何一家模特經紀公司預定任何一位女優了。
△ 感謝汝工作室供圖
Q6: Can you introduce the cooperation mode with Pornhub? Could you get advertising revenue from Pornhub? (Similar to YouTube?)
問：能否介紹一下與P站的合作模式？能否從P站獲得穩定的廣告收益？（類似YouTube？）
A: Unfortunately, we do not get ads revenue share from PornHub. We do get revenue share from XVideos, but the ads revenue share with XVideo is far below YouTube's ads revenue share with YouTubers. I'm not sure why but posting on porn tubes just not going to make as much as posting on YouTube lol. For example, we had about close to 20 millions views on XVideos and so far only got close to $1000 ads revenue share from them. Negligible.
答：不幸的是，我們從來沒有從P站得到過廣告分成。我們確實有從XVideo得到過廣告分成，然而與YouTube給播客提供的廣告分成相比，少得可憐。具體原因我也沒搞清楚。
舉個栗子，我們在XVideos上的播放量已經接近2000萬，然而獲得的廣告分成還不到1000美元，不值一提。
So our main revenue is the membership subscriptions. Ads revenue doesn’t add much at all at this point.
因此現在我們的盈利模式仍然主要依靠會員訂閱付費。廣告分成可以忽略不計。
Q7: In China, the wave of SHEconomy is on the rise. Will your Studio consider shooting the AV for the female market in the future?
問：現在女性消費浪潮正在興起。汝工作室以後是否會考慮針對女性市場推出相應的產品？
A: Yes. We will definitely try to ride the wave of SHEconomy. As a matter of fact, we actually have 8-10% of our paid members who are female. I was surprised by this fact but it's true hehe. Nothing is in the form yet but we're thinking more and more now to try to cater our female fans as much as possible.
答：是的。我們當然也要趕上“她經濟”的浪潮。透露一個數據，實際上我們有8%-10%的付費訂閱用戶為女性。得知這個數據時我十分驚訝，但確實如此。目前我們還沒有動作，不過我們正在琢磨這事兒，希望以後能覆蓋越來越多的女性用戶。
Q8：Last question, is it really difficult for Asian boys to date Western girls in the US? What advice do you give them?
問：最後一個問題，亞裔男生在美國泡西方女孩是否真如傳言所說難度很大？你有什麽建議給他們呢？
A: I personally don't think so. To me I feel it's just this myth in people's head. People always complain about "bad" stereotype of Asian males in the western media. That's something we cannot control. But if our guys don't present themselves anywhere near those "bad" stereotype, it should not matter at all.
答：我個人並不這麽認為。我覺得這隻是人們腦海中的成見。經常有人抱怨西方媒體將亞裔男性形象塑造得很“負麵”。這是我們無力改變的。但是隻要我們不要在任何時間地點展現出這些“負麵”形象，那麽一切就沒有關係。
I'm really not the best person to get dating advice from lol. But if I have to give something, I’d say don't give a fuck, don't think too much about women, don't take it too seriously in terms of girls. Invest in yourself and work on getting better from all aspects of yourself. Women will just come later. It doesn't matter they are white, yellow and black... lol
說到約會建議，哈哈，我也不是這方麵的行家。要我說的話，我會告訴大家別在乎那麽多，別當舔狗。多投資自己，努力工作，讓自己各方麵都變得更好，那麽妹子自然會有。無論她們的膚色是白，是黃還是黑……哈哈。
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