NVDA has just responded and the article has been updated with the response.
"Nvidia is working with leading cloud service providers as an integral part of our engineering team and process. The engineering iterations are normal and expected," a company spokesperson said in a statement to Reuters."
https://www.reddit.com/r/NVDA_Stock/comments/1gtfkhm/new_nvidia_ai_chips_face_issue_with_overheating/