正在讀 The Innovation Secrets of Steve Jobs 一書，書裏有很多精彩、富有啟發性的論斷，趕緊記下來，免得日後忘掉了。 作者是 Carmine Gallo, 看來他之前的另一本書 The Presentation Secrets of Steve Jobs 也值得找來一讀。
7 Principals That Drive Jobs:
1) Do what you love.
2) Put a dent in the universe.
3) Kick-start your brain.
4) Sell dreams, not products.
5) Say no to 1000 things.
6) Create insanely great experiences.
7) Master the message.
以下是關於第一條原則的摘錄和感想。
Jobs 以不同的方式，在不同的場合談到過 passion 對於成功的重要性。 1995 年他接受 Smithsonian Oral History Project 采訪時說得最直白：
I think you should go get a job as bu*****oy or something until you find something you're really passionate about because it's a lot of work. I'm convinced that about half of what separates the successful entrepreneurs from the nonsuccessful ones is pure perseverance . It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. It's really thought and it consumes your life. If you've got a family and you're n the early days of a company, I can't imagine how one could do it. I'm sure it's been done, but it's rough. It's pretty much an eighteen hour day job, seven days a week for awhile. Unless you have a lot passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or problem or a wrong that you want to right that you're passionate about, otherwise you're not going to have the perseverance to stick to it through. I think that's half the battle right there .
在他那著名的 2005 年 Standford 畢業典禮演講中，他再一次講到：
I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truely satisfied is to do what you believe is great work. And the only way to do great work is to do what you love. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle. ...... Your time is limited, so don't waste it living someone else's life . Stay hungry. Stay foolish. ( 讀著這句，想到早逝的他，想必他說這話的時候真的是語重心長、發自肺腑吧。 )
他創立蘋果時的夥伴 Steve Wozniak 也反複印證他的話： “I hope you'll be as lucky as I am. The world needs inventors--great ones. You can be one. If you love what you do and are willing to do what it takes, it's within your reach. And it'll wroth every minute you spend alone at night, thinking about what it is you want to design or build. It'll be worth it, I promise." （好一個“ I promise” ! ）
The great social innovator Bill Strickland said: " Passion won't protect you against setbacks, but it will ensure that no failure is ever final ." "Passion is the emotional fuel that drives your vision. It's what you hold on to when your ideas are challenged and people turn you down, when you are rejected by 'experts' and the people closest to you. It's the fuel that keeps you going when there is no outside validation for your dream. "
Apple’s recruiting philosophy (Sharon Aby, recruiter of Apple): "We didn't want someone who desired to retire with a gold watch. We wanted entrepreneurs, demonstrated winners (even those who had just graduated but excelled in college), high energy contributors who defined their previous role in terms of what they contributed and not what their titles were. ....... The main quality: expectation of excellence. We looked for people who were excited to create new things. " （很像 Zappos 的用人策略嘛。以後我們招人一定要問問他或她夢想和最近的讀的書。 沒有夢想，不讀書的一律不要。）
Rachael Ray (30 Minute Meals host): " I think that if you love what you do, the magic part happens organically . You go to work and you work harder that the next guy or next lady because you love what you do. And never waste your time on the things that you can't change or the opinions other people have of you."
但是怎樣才能找到自己的passion呢？ 這本書裏沒有這方麵的內容。 上周借的Find Your Sweet Spot 也許會有所幫助。 等這本書讀完，再讀那一本吧。
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