You just started an important first step, now the fun and hard work starts ...
Something to consider -
Google adwords
Look for complementary products and ask those products' sites to cross promote your products and vice versa
Sell on ebay and point to your own website
Write guest blogs on other blogs and point to your site
Write informative articles about your products for other websites and point to your site
Local newspaper ads
Promote on your facebook, twitter, ... social networking pages
Let people here know your products and website
Pay someone or company to bring traffic to your site
SEO your product pages
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