The definitions of “premium’ and “luxury” in the U.S. auto business get slippery, especially when the average transaction price for a new vehicle is now more than $30,000–once the boundary line between mass market and luxury. Still a vehicle selling for $50,000 or more qualifies as a premium price by any definition. And which brand is the leader in that category? No, not Mercedes-Benz or BMW, and not Lexus or Cadillac.
blogs.wsj.com/corporate-intelligence/2014/12/10/the-best-selling-premium-car-in-america-its-a-truck/