My understanding is that the data came from actual owners of the cars. Toyota owner answers questions on Toyota cars while Ford owners answered questions on Ford cars. Those educated people who answered CR questions are owners of different makers rather than Japanese cars only. Yes, educated people believe in books but they don't just trust one source. They believe in books so they are smarter and better shoppers. I would argue educated people are not biased to Japanese cars but more informed buyers and can afford higher initial cost of Japaneses cars. Poor and uninformed buyers are more sensitive to initial cost and do not have the luxury of caring about actual long term cost. Representativeness is a moot point here. We want smart people rather than average people like General public to guide us in choosing cars. You may choose not to follow CR recommendations but your opinion does not carry as heavy a weight as CR's. I wouldn't deny that CR recommended products also have problems. Do we have any products that don't have problems? But products that CR recommened not to buy most likely have more problems. If you don't trust CR, fine. Why don't you just buy only products that CR recommended not to buy? That way, you find some usefulness of CR, right?