In 1897, Austrian businessman Emil Jellinek, traveled from his home in Nice, France to purchase a car from the Daimler factory in Cannstatt, Germany. On his return to the French Riviera, his sporting Daimler Phoenix caused such a sensation that he decided to enter it into a local touring competition, under the name of "Mercedes" after his favourite 9 year old daughter. Realising the business potential for the new car, he not only placed an order for 36 more, but also secured the franchise for selling them in several countries. Gottlieb Daimler also agreed to having them sold under the name of "Mercedes.