豐田的用戶不是隻放棄的豐田,而是放棄了日本製造(偷工減料不得人心哈)。 現在豐田的用戶開始看重FORD和HYUNDAI了。
"One might have guessed Toyota owners would switch their allegiance to other Japanese brands, but instead they seem to be turning away from Japanese brands as a category," says Jack Nerad, executive editorial director of Kelly Blue Book and kbb.com. "It's just another indication of the far-reaching effects of these recall-related issues."
Here's more evidence that other car brands are benefiting from Toyota's (TM) ongoing recall of millions of vehicles: A Kelly Blue Book survey released Wednesday shows that owners of Ford (F), Chevrolet, Kia (KIMTF) and Hyundai (HYMTF) are becoming more loyal to their brands, while brand loyalty among Toyota owners has declined.
Furthermore, Kelly Blue Book Market Intelligence shows that Toyota owners are shifting their car-buying interest to Ford and Korean automakers Kia and Hyundai, and away from Toyota and other Japanese brands, including Honda (HMC) and Nissan (NSANY).