Hidden Dealer Cash

http://best-car-deals.buyerreports.org/hidden-dealer-cash-discounts

Hidden Dealer Cash for Big New-Car Discounts
December 29, 2009

dealer cash dealsIt’s called “dealer cash” or “marketing support” or “factory-to-dealer rebate” but it’s all the same thing. It’s “secret” money that car manufacturers give to dealers for each car sold, out of sight to dealers’ customers.

When a dealer or manufacturer has too many of certain vehicles and sales are slow, the manufacturer will encourage him to increase sales by providing a cash incentive. Right now, many car makers are offering big dealer cash on leftover 2009 models, as well as some 2010 models.

Dealers can use the factory cash in any way they want. Some spend it on advertising. Some hold special sales events or ”tent sales.” But in many cases some , if not all, of the money goes directly back to customers in the form of price discounts.

A car with a $2000 factory-to-dealer rebate will almost certainly sell for at least $2000 less than MSRP (sticker price), if not more. Frequently, manufacturers offer a combination of direct customer rebates and factory-to-dealer cash to make an overall sweet deal. Customers often negotiate additional discount from a dealer (it’s only right that a dealer should add a little of his own money) to make the deal even better.

Luxury car makers like to use hidden dealer cash because they don’t want to advertise customer rebates and be veiwed as a “discount brand.” That way customers can negotiate, or be given, a “special price” without it being so obvious that it’s a discount.

Here are some of the brands and models with the best factory-to-dealer cash deals. Keep in mind that these factory rebates can vary by region of the country and may be changed at any time.

2009 BMW 3-Series and M3 – $2500 dealer cash

2009 Chrysler Aspen, PT Cruiser – $4500

2009 Chrysler Sebring, Town & Country – $3500

2009 Dodge Sprinter – $5000

2009 Dodge Avenger, Durango, Nitro – $4500

2009 Dodge Dakota, Grand Caravan, Jpourney – $3500

2009 Jeep Commander, Grand Cherokee – $5000

2009 Jeep Compass, Patriot, Liberty, Wrangler – $3000

2009 Mercury Grand Marquis, Milan, Sable – $3500

2009 Hummer H2, H2 SUT – $5000

2009 Saab 9-3, 9-5, 9-7X – $8000

2009 Land Rover Ranger Rover – $9000

2009 Land Rover LR2, LR3, Ranger Rover Sport – $6000

2010 Infiniti EX35, M35, M45, QX56 – $6000

2009 Infiniti F35, FX50, M35, M45 – $6000

2009 Infiniti EX35, G37 – $4000

2009 Lexus LS-450, LS-660L, SC 430 – $10,000

2009 Lexus GS-350, GS-450h, GS-460, LX-570 – $3000

2009 Audi A3, A4, A6, S6, S4, S8, TT - $6000

2009 Audi A5, A8, Q5, Q7 – $5000

2009 Volkswagen CC, Eos, Routan – $6000

2009 Volkswagen New Beetle, Tiguan, Passat – $6000

2009 Volkswagen Jetta, Touareg 2, GTI – $5000

2010 Volvo C70, S80, V70, XC70 – $4000

2009 Volvo C70, S60, S80, V70, XC70 – $5500

2009 Volvo C30, S40, V50, XC90 – $4000