It's a big rip off

2010 Subaru Forester
2.5XT Limited 4dr SUV AWD (2.5L 4cyl Turbo 4A)
TMV174;
What Others
Are Paying
MSRP Invoice
National Base Price
A note about advertising fees $28,495 $26,707 $28,495
Regional Adjustment
for Zip Code Change - - $0
Optional Equipment $1,800 $1,501 $1,800
10 Navigation System $1,800 $1,501 $1,800
Color Adjustment - - $0
Not Sure
Destination Charge $695 $695 $695
Total with Options $30,990 $28,903 $30,990

The above price is for a XT limited (the top of the line) with all options (GPS is the only option that can be added). The Edmunds TMV is 31 K but I am pretty sure you can get one for under 30 K. BTW, there is no XS trim available for Year 2010 .