超級豪華公寓漢美登：2008年推出已賣四成

李敏雯 (2011-06-04)

每個單位至少800萬元起跳的超級豪華公寓漢美登（Hamilton Scotts），自2008年推出市場以來賣出四成，當中一半買家是本地人。 　　發展商高鴻置地（KOP Properties）表示，接下來會推出的公寓項目將走年輕化路線，令其單位在更可負擔的範圍內。 　　漢美登是本地唯一在單位內設有停車位的公寓，也是繼美國紐約和迪拜之後全球第三個擁有室內高樓停車位的房地產項目。這個項目也是迄今為止全球擁有最高樓層的室內停車位（30層樓高）的建築物。 　　漢美登公寓昨早舉行了蓋頂儀式，該項目預料能在今年第四季取得臨時入夥證（TOP）。 　　高鴻置地總裁陳莞君在蓋頂儀式後接受訪問時認為，這個銷售數字還有待改善，不過已留意到高檔房地產近期開始活躍，尤其是在市區周邊的黃金地段價格攀升。 　　她說：“當時（指2008年）市場情緒不佳，我們選擇銷售就得降低價格，但現在集團有很好的持守力，我們也會繼續觀察價格走勢，希望不久後這個項目的價位能逐漸回升到危機前的水平，甚至更高一點。” 　　除了兩個小型頂層豪宅和兩個頂層豪宅以外，漢美登其餘52個單位都是約2700平方英尺（不包括停車空間在內）的三臥房式單位，目前售價從每平方英尺3000元起跳，但這個價位比2008年7月推出時的3800元尺價要低。 　　根據市區重建局網上的數據，這個項目最近的兩宗交易是在去年6月，當時的價位是每平方英尺2800元和3200元。數據也顯示，該項目的價位曾一度跌破2500元。 　　陳莞君指出，集團接下來會繼續把創意點子帶入本地的豪宅私宅項目，但在大小和種類方麵做出調整，以走較年輕化的路線，這也讓買家較負擔得起。 漢美登的一半買家是本地人。（梁麒麟攝） 　　多數外國買家也居住在本地，他們多來自歐洲、美國、中國、香港和印度尼西亞等地。 　　陳莞君說，雖然當年集團是首個讓屋主的愛車也一起登堂入室的概念在新加坡推出，有些人甚至認為是個“瘋狂的想法”，但這兩年在美國洛杉磯和印度孟買的建築師也開始走這條路線，洛杉磯項目的建築師甚至說是從一個新加坡項目獲得靈感。 　　漢美登是由意大利最大建築師事務所之一AMA Architects操刀，也多次贏得國際獎項。 　　陳莞君也不排除參與政府售地計劃下投標地皮，但為了維護這個高檔品牌，還不至於在近期內把眼光轉向大眾或中檔私宅領域。 　　高鴻置地也是本地豪華私宅項目麗嘉豪庭（Ritz Carlton Residences）的發展商。它也在去年底買下英國倫敦的著名地標建築之一——Ten Trinity Square這棟曆史悠久的建築，並會將它發展成一個擁有37個單位的豪華住宅項目及高級酒店。這個項目已在上個月於倫敦推出。 　　*[e-mail] 《聯合早報》 S’pore luxury home prices moderate in Q1 June 7, 2011 Prices of luxury homes in Singapore have moderated in the first quarter of this year due to property cooling measures, data from CB Richard Ellis’ (CBRE’s) Asian Luxury Residential Capital Value Index showed on Monday. The measures, announced in January, included raising the seller’s stamp duty and reducing credit available to those who already have outstanding mortgages. CBRE said the increase in prices of luxury homes in the core central region moderated to 0.9 per cent quarter-on-quarter, while sales volume was also down by 20.4 per cent. Prime rents in Singapore remained unchanged, but CBRE said they appeared to show signs of softening towards the end of the quarter, along with the slowdown of expatriate leasing demand. Commenting on the outlook of luxury residential markets in Singapore, Joseph Tan, executive director of residential at CBRE, said that with the absence of further government initiatives in 2011, he expects minimal growth in both the inflow of foreign investors and home prices. As such, CBRE said it expects the volume of luxury transactions in 2011 to be about 150 to 200 units, with prices likely to average at S$3,000 per square foot (psf) for resale projects and S$3,500 per square foot for new projects. Overall in Asia, the CBRE index, which measures the capital value of luxury residential properties, rose by 5.5 per cent quarter-on-quarter in the first three months of this year. This was up from the 0.9 per cent registered in the previous quarter. However, CBRE pointed out that most markets – including Beijing, Shanghai and key South East Asian cities – recorded a lower rate of price growth. This came as sales slowed, following the introduction of measures directed at cooling residential property markets in the region. Anton Eilers, executive director of CBRE Residential, Asia, said: “Home buying demand is expected to remain healthy as the regional economy continues to expand.” He added that the cooling measures introduced in a number of major markets will moderate price growth of luxury residential property over the course of the year, and prices and rental growth. Source : Channel NewsAsia – 6 Jun 2011 Luxury properties prove a tough sell  June 8, 2011 Sales of luxury properties in Singapore seems to be losing its shine and has slowed down in recent weeks. That is according to industry players who say that the segment has underperformed despite the overall property boom last year.   Analysts said most buyers of luxury properties here, mainly foreign investors, are turning cautious about buying their next multi-million dollar home due to the uncertain global economy.   Hamilton Scotts is one of the most anticipated super luxury properties to be launched in the last three years. The project costs more than S$100 million and it features a S$20 million en suite car porch.   Each unit is selling between S$8 million and S$10 million each, or an average of S$3,800 per square foot. But sales at the Hamilton Scotts have been slow. Out of the 56 units in the property, only 19 have been sold at between S$3,000 and S$3,700 per square foot.   The freehold property was launched in mid-2008, in the heat of the Lehman Brothers crisis.   Sales of similar luxury properties have also been slow, with the upmarket development 8 Napier selling 27 out of the total 46 units. Its latest transaction was in April at S$3,000 per square foot.   Hamilton Scotts developer KOP properties said luxury property buyers have been cautious with their cash.   Leny Suparman, CEO of KOP Properties, said: “I have not shown people, the buyers and consumers, what this project really looks like. I think people are unsure about the car porch mechanism so I think we really need to show them the entire thing and to be able to fully showcase all the wonders of this project.   “For the past three years, despite the fact that we didn’t have a show flat, we have been selling very well off the floor plans and the sales gallery in our office, I think we have done very well.”   Liang Thow Ming, head of residential services at Credo Real Estate, said sales of luxury properties tend to be slower when compared with mass market home sales.   “If you look at properties of a price tag somewhere in the region of S$8 million to S$10 million, you don’t expect these units to fly off the shelf anyway. So I think the pace of sales at Hamilton Scotts is comparable to the general luxury market,” said Mr Liang.   But analysts said the luxury property segment will cool off further, this is after recovering slightly last year from the property downturn during the global financial crisis.   Mr Liang said: “Where foreign buying is concerned, and where the luxury end of the market is concerned, the global geopolitical situation have slowed the pace of foreigners wanting to buy properties, be it in Singapore or anywhere else. So generally, I think right now a lot of foreign buyers, they would probably not take the plunge so easily. Therefore, resulting in the luxury end market not being as vibrant as the rest of the market.”   In the last three quarters, prices of uncompleted non-landed core central region homes, which include most luxury properties, grew by three per cent. Prices have already surpassed their peaks in 2008.   This is a much slower growth compared with the 26 per cent increase in prices in the whole of 2007, during the last property boom.   Luxury properties in Asia did well the first quarter of this year, recording a 5.5 per cent price growth, well over the 0.9 per cent from the previous quarter.   But key cities in Southeast Asia, including Singapore as well as major cities in China, recorded negative price growth to just over one per cent. CBRE Richard Ellis attributes this to a slew of property cooling measures introduced in those territories.   Hong Kong and Guangzhou were the only cities that recorded a price growth surge at 4.3 per cent and 7.2 per cent for the quarter.   Despite the uncertain global economic outlook, Ms Suparman is positive that sales at the Hamilton Scotts will improve, once it is completed by December this year.   “I think it’s a little bit challenging for them but if you have a completed product, it’s much easier for them to feel the space and to imagine the kind of lifestyle. So I believe this could be picked up once all these luxury projects are completed,” said Ms Suparman   Analysts expect prices of central region luxury properties to climb slowly, by about five per cent this year.   Source : Channel NewsAsia – 7 Jun 2011