Definition: “A pivot is a substantive change to one or more of the 9 business model canvascomponents.
The “big pivot” after starting with a different initial product is an outlier.
"We tip our hats to these 39 companies that have delighted millions of customers with fantastic products and generated so much value in just 10 years despite a crowded startup environment. They are the lucky/genius few of the Unicorn Club."
