文學城簡介 [ 更新日期:11/07/2013 ]

About Us

Established in 1997, wenxuecity (WXC) has become the largest overseas Chinese website in the world.  We offer a full spectrum of online information services, including but not limited to: news, BBS, online community, activity groups and blogs. Having readers centered in our business development, WXC is devoted to serve overseas Chinese throughout the world. We have highly engaged our audience with different venues, and that has contributed to the popularity of some unique products in WXC. Those products have become audience-generated brand names, such as

  • 子女教育 (Raising kids) – The love and pain, fun and frustrations in raising kids overseas
  • 我愛我家 (Sweet Home) – “Home, my sweet Home.” Everything under the roof, and with the family
  • 私房小菜 (Private Recipes) – Tantalizing aroma is the only thing you cannot find here
  • 海外原創 (Haiwai/Overseas Original – Literature) – Share your stories and feelings
  • 流行時尚 (Fashion) – The platform to show your beauty, share your fashion tips and learn from others
  • 影視人生 (Video life) – Enrich your life with various shows
  • 世界風情 (Travel Adventures) – Share the stories of your trips around the world

In the digital era where social platforms are flourishing, we will continue our focus on enhancing our Chinese online community and creating more products/venues to meet the changing needs of overseas Chinese. Our desire to facilitate the communication between China and foreign cultures has led to everything we do at wenxuecity.com. 

* Details about wenxuecity.com please see below: The English Profile of Wenxuecity.com

關於我們

成立於1997年,文學城已經發展成為了集新聞追蹤、網絡導航、主題瀏覽、熱門論壇、網上社區以及電子商務於一體的海外第一大華人中文門戶網站。數十年如一日,文學城堅持以用戶為中心,致力於服務全球華人。依托於我們廣大讀者群,文學城打造出了如下特色品牌:

子女教育 子女培養?上藤校?家長關係?……在海外養孩子不是孤軍奮鬥

我愛我家 裝修、家長裏短、鄰裏關係……家永遠是最溫馨的港灣

私房小菜 不論是私房食譜還是美食地圖,在私房小菜論壇裏你都能找到你的那盤菜

海外原創 分享生活,講你的故事

流行時尚 展示自我充實自我的平台

影視人生 國內流行看什麽?請看影視人生論壇

世界風情 讀萬卷書不如行萬裏路

文學城以成為“跨出國門信息第一站”為目標,將信息窗口與網絡社區相結合,為海外華人提供第一線 谘詢和方便的在線互動平台。文學城將會不斷完善,為用戶提供最便利的信息傳播渠道,豐富廣大讀者的生活。


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Why Wenxuecity.com?
Wenxuecity.com has been around for over 20 years and maintained a healthy growth since the very first day. We are the #1 portal for overseas Chinese, and have a solid audience base, especially in North America. From west coast to east coast, wenxuecity has readers located in every corner of North America. Where there are Chinese, there is wenxuecity.com. Our readers congregate in extended urban areas and thriving cities such as Greater New York, San Francisco bay area, Greater Los Angeles, Greater Toronto, Vancouver, Houston, Dallas – Ft Worth, Seattle, etc. Compared to general public in North America, our readers are more educated, more tech-savvy and have higher annual household income. They are culturally similar and have a lot in common with each other. Most of them are loyal to wenxuecity.com. This in part explains the high engagement and credibility of wenxuecity.com.

With a third-party serving solution and in-house-developed geo-targeting ad serving system, wenxuecity is able to deliver credible tracking metrics, and offer customized targeting solutions to meet your needs.


文學城的優勢

運營了十六年,文學城一直保持著健康的增長趨勢。作為服務華人的海外第一大門戶網站,文學城有著龐大而穩定的讀者群。以讀者最多的北美大陸為例,有華人的地方,就有文學城的讀者。我們的讀者大多聚集在繁華的大都市或是發展中的城市。大紐約地區、舊金山灣區、大洛杉磯、大多倫多、溫哥華、休斯頓、達拉斯、西雅圖等等,都是華人集中的地區,也是文學城讀者比例最高的地方。與普通群體相比,文學城讀者的教育程度、收入水平和對科技的敏感度等參數都高出很多。他們擁有很多的共同點,在文化認同上與其他群體也不一樣。文學城的讀者大多都是忠實讀者,很多人在網頁上的逗留時間都較長。他們對文學城發布的信息認同度也會更高。

以第三方廣告係統和自主開發的地理定位廣告平台為基礎,文學城可以為客戶提供可信的統計數據和量身打造的受眾定位方案,從而實時調整廣告投放以及控製成本。
 

Key Statistics

According to the most recent data (2017, from Google Analytics and Alexa), wenxuecity.com is ranked 2,531 globally and 810 in the U.S. on search engine traffic volume. Every 30 days, the number of average pageviews is over 2 billion, and that of unique visitors is close to 3 million. Within the 3 million unique visitors, over 90% are returning visitors. And about 60% of the total traffic comes from the US, while about 20% are from Canada. On average, they view about 9 pages for each visit and stay on the site for 14 minutes.


以數據說話

根據權威平台的最新統計數據(2017),30天為統計區間,平均每月的頁麵瀏覽量超過兩億,而每月的獨立訪客則將近三百萬。在這三百萬獨立訪客中,90%以上是回頭客。總訪問的60%來自美國,20%來自加拿大,其他20%則來自澳大利亞、新加坡、英國等中國人比較多國家和地區。從訪問習慣來說,文學城的讀者平均的停留時間是14分鍾,每次訪問的平均瀏覽頁麵數量是9頁。

Advertising Services

In addition to ordinary advertisements on wenxuecity.com, we offer a great variety of opportunities to either convey your brand story and/or promote your offers.

  • Advertisement
  • Adtorials
  • Sponsorship
  • Partnership
  • Research
  • Events and Promotions

If you do not find the advertising/markting service you need, please contact us


廣告服務項目

除了最基本的網頁廣告以外,文學城還提供其它營銷相關的服務,比如:

  • 網頁廣告
  • 軟文廣告
  • 讚助
  • 推廣合作
  • 消費者研究
  • 活動和促銷


The English Profile of Wenxuecity.com 

Simply, wenxuecity.com is composed by five key components, which are:

·         Homepage

·         News

·         BBS forum

·         Blog

·         Group

These five gathers over 95% of the total traffic.


The hierarchy of wenxuecity.com

The first tier is the Homepage. Except for navigation bar, there are three major sections in the homepage. They serve as a snapshot of digest posts and/or editors’ pick to News (the top section), BBS forums (the middle section), and the blog (the bottom section).

According to the website, wenxuecity.com applies a direct link from homepage to other components. The sort of 3-tier hierarchy is pretty simple and convenient. However, it greatly limits the potential of promoting good content and attracting more advertisers due to the very limited space.  In order to solve these problems,wenxuecity.com has decided to add more second-tier pages that won’t interrupt current viewing habit but enables content- and geographic- targeted reading and advertising. These changes will be reflected on the navigation bar on the homepage. It targets the 16 hottest components/pages/forums of wenxuecity.com. When fully launched (by the end of 2017), the 16 components of the under-construction navigation bar will be listed as:

首頁
Homepage, 新聞News, 財經Finance (Launched),移民 Immigration (Launched), 教育education, 家居home improvement, 健康health and beauty, 美食food, 時尚fashion, 旅遊travel, 影視video, 分類classified, 博客blog (Launched), 群組group (Launched), 專題topics (Launched), 論壇forums 


The most diverse part of wenxuecity.com

As an active community website, the audience is the invaluable asset of wenxuecity.com. BBS forums (third tier) offer a highly diverse platform for the audience to post and follow the topics they are interested in. There are 55 forums or pages listed on a more detailed navigation bar on bbs.wenxuecity.com – the showcase "homepage" of all forums.  They are:

滾動新聞 (News) – the home page of all news

生活百態 (Social News) –  the essential part of news

娛樂頻道 (Entertainment News) – another essential part of news

唯美貼貼 (Pretty Images) – a place that gathers people who love pretty images, pictures and photos

攝影沙龍 (Photography Salon) – where the shutterbug share their passion and skills

股市財經 (Wall Street Journal News) – editors’ pick of Wall Street Journal news)

大千股壇 (Stock Market) – the forum that gathers experts and amateurs to discuss the trend in the ever-changing stock market 

投資理財 (Investment) – for people to share stories, experience and analysis regarding investment and personal finance

世界風情 (Travel Adventures) – share the stories of your trips around the world

影視人生 (Video life) – enrich your life with various shows

移民新聞 (Immigration News) – lawyers’  pick/articles about the trend in immigration policy change

移民論壇 (Immigration Forum) – where to look for help in immigrant issues and applications

留學生活 (Study Abroad) – for students that study abroad to share their stories

美語世界 (U.S. English) – where to learn and improve U.S. English

想唱就唱 (I love singing) – people who love singing to share their voice and songs

我愛我家  (Sweet Home) – “Home, my sweet Home.” Everything under the roof, and with the family

子女教育 (Raising kids) – the love and pain, fun and frustrations in raising kids overseas

親親寶貝 (My Baby) – the forum for mums to share their stories and experience in pregnancy and taking care of their little babies

寵物樂園 (Pet Wonderland) – where the pet enthusiasts to share their love and passion

音樂快遞 (Music Express) – share favorite music and stories with other music lovers

私房小菜 (Private Recipes) – tantalizing aroma is the only thing you cannot find here

健康養生 (Health and Beauty) – where to share knowledge and  experience in health and to look for help in improve health conditions

流行時尚 (Fashion) – the platform to show your beauty, share your fashion tips and learn from others

腦筋急轉 (Quiz) – fun quizzes to train the brain

難得一笑 (Joke) – you’ll laugh here

職場生涯 (Career Life) – to share stories and to look for advises regarding career life

創業天地 (Entrepreneur) – where the entrepreneurs to share their passion and look for advices

回國發展 (Back to China) – people who plan to or have come back to China to share their stories and emotion

人在他鄉 (I am Overseas) – overseas Chinese to share their joy and tears, divided to many sub-forums that focus on certain area

奇聞怪談 (Ghost Stories) – forum for scary story lovers

法律谘詢 (Legal consultancy) – discuss the legal issues, cases and search for help in this area

跨國婚姻 (Interracial marriage) – for female and male who want to marry and have married to non-Chinese

愛是有緣 (Romance) – where you can find love stories for ordinary people 

愛車一族 (Automobile Lovers) – gathers enthusiasts for cars

實用電腦 (Computer Experts) – attracts enthusiasts for computers and digital technology

人到中年 (Middle Age) – for people in one of the toughest life stage to share their love and pain as a middle-aged human being

生於70’s (70s) – the forum that gathers people who were born in 1970s

常青人生 (Silver Life) – seniors’ private world to share with others

百家雜談 (Diversity) – all you want to discuss, no boundary

體育看台 (Sports Fans) – for sports fans to share their passion

婚姻生活 (Marriage) – where to talk about the joy and frustration in marriage

幾曾回首 (Chinese History) – a forum for “scholars” to talk about the modern history of China

品茶小軒 (Tea Lounge) – whatever you would like to share during tea time

星相卜卦 (Horoscope) – for people to explore the inner part from a different perspective

科技世界 (Geek) – for technology enthusiasts  

時事述評 (Commentary) – for people to discuss current affairs

我的中國 (My China) – where to discuss everything about China

兩岸交流 (Taiwan Relations) – the forum to discuss issues regarding Taiwan

書畫藝廊 (The Art Salon) – for the lovers of arts

網上談兵 (Military Fans) – a forum for fans to discuss everything regarding military and strategy 

海外原創 (Haiwai/Overseas Original – Literature) – Share your stories and feelings

文化走廊 (Culture Salon) – for discussing all things about culture

詩詞欣賞 (Poet) – enjoy the beauty of poets and other traditional Chinese literature

書香之家 (Readers’ Club) – share the books, articles and literature you love

數碼生活 (Digital World) – talk about all trendy digital technology and devices
 

Aside from the above 55 forums, there are dynamic BBS created for certain topics, such as forums for discussion ignited by particular hot news. They can be accessed through topic page. Most recent example is the topic on ABC's Jimmy Kimmel Kids Table the "kill all people in China" controversy. People across the country and all over the world have responsed to this, called for signing petition on whitehouse website and organizing local protest activities through our website. For a month, from news, forums to blogs and groups, there were a lot of communication and acitivities going on o wenxuecity.com.  


The original content at wenxuecity.com 

Blog is the section at wenxuecity.com that is mainly composed of original piece from our registered members. People post their life stories, share their opinion about various topics, and communicate with others through comment function and the in-site message we offer. We just overhauled the blog system, offer better view and more functions for bloggers to showcase and personalize their blog. 


The community within the community 

Groups is the community within the bigger community at wenxuecity.com. People create groups - either public or private - to form an online community or club where they interact with people that share a more specific alike interest with them. This part is 95% managed by members themselves.