Share of Americans who own Louis Vuitton fashion or accessories in 2018, by income
A report from a University of Michigan publication, citing a 2022 source, states that in 2018, 24% of people in the United States with a household income in the middle-class range reported owning a Louis Vuitton item.
Additional information found on Reddit from a user citing the same website suggests the following breakdown of regular luxury consumers in the United States:
Less than $50,000 household income: approximately 27%
$150,000 or more household income: also approximately 27%
This suggests that the middle class, with an income between these two ranges, makes up about half of the total luxury consumers.