sending more cold emails 4 Pro-Luck

Expand yours in two ways:

1. Add Pro-Luck: Pro-luck includes all the actions, behaviors, and people that expand your luck surface area. Getting out and meeting new people, sharing your thoughts and ideas publicly, and sending more cold emails and DMs are all common sources of pro-luck. People who encourage you to think bigger are another common source.

2. Remove Anti-Luck: Anti-luck includes all the actions, behaviors, and people that shrink your luck surface area. Pessimism and "blinders" are two common sources of anti-luck. People who tell you to be realistic are another common source.

Lesson: Expand your luck surface area to create your own luck. his experiment on luck will blow your mind...

In 2003, Dr. Richard Wiseman conducted a series of simple experiments to explore why some people seem to consistently "get lucky" while others struggle with bad luck their whole lives.

He placed ads requesting participants for a study on luck—specifically asking for people who considered themselves very lucky or very unlucky.

In one experiment, each participant was given a newspaper and asked to count the number of photographs inside it.

The unlucky group averaged 2 minutes to complete the task, while the lucky group averaged just seconds.

Why the striking difference?

On page 2 of the newspaper, there was an enormous bold font print that read, "Stop counting, there are 43 photographs in this newspaper."

The lucky people had seen the writing, stopped, and responded accordingly to end the timer.

The self-identified unlucky people had missed it (or mistrusted it) and taken far longer to count.

This finding grew into a consistent theme across the body of research:

The lucky people's daily behaviors, habits, and actions led them to come across "chance" opportunities, while the unlucky people seemed to miss them.

Both groups had equal access, but the lucky group saw what the unlucky group tended to miss.

This points to a concept I often refer to as "luck surface area" in my writing:

The idea is that each of us has a surface area on which lucky events can strike.

There are a few baseline factors out of our control:
• Where you are born
• Who you are born to
• "Acts of God"

Beyond these, the size of our luck surface area is within our control.

In Dr. Wiseman's study, the lucky people understood this:

• They noted that they often took alternate routes to and from work so that they would meet new people and see new things.

• They bounced back from seemingly negative encounters and maintained a positive outlook for the future.

• They talked about unique strategies for talking to different groups of people at parties.

The luckiest people have engineered an enormous luck surface area.

Expand yours in two ways:

1. Add Pro-Luck: Pro-luck includes all the actions, behaviors, and people that expand your luck surface area. Getting out and meeting new people, sharing your thoughts and ideas publicly, and sending more cold emails and DMs are all common sources of pro-luck. People who encourage you to think bigger are another common source.

2. Remove Anti-Luck: Anti-luck includes all the actions, behaviors, and people that shrink your luck surface area. Pessimism and "blinders" are two common sources of anti-luck. People who tell you to be realistic are another common source.

Lesson: Expand your luck surface area to create your own luck.

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Thanks for sharing!