angle to write

skill to write distilling his arguments into compact slogans

Writing is to fine tune your angle to look at facts, the more relevant to a fraction of readers, the better, the more effective.
As shown below are two examples:

1) from the angle of New Yorkers - if you're one like me, you're drawn to glue such news headline.
2) from sound-bite-making genius like Trump for distilling his arguments into compact slogans.

In a word, don't be greedy - make a simple point (your angle). As you strive to begin with the end in mind and create your own readership - focus on getting this fraction of your own readership back to you by keeping the style of your own writing, of the same topic. It's incredibly easy to get caught up in the activity trap of reader's comment. In the business of life, writers gotta go with guidance of what's his inner compass. That reality is no reader knows what he wants, but he knows at seeing one. Creative angles help you offer a fresh look at old materials - provocative to readers.

References:
New York Times, headline:
1)  Looking Back: Globes (Not Golden) Win a Film Role for a New York Landmark

2) The Upshot: Trump’s Slogans on Policy Lack Punch of His Taunts at Rivals

By EMILY BADGER and KEVIN QUEALY

For a politician who has shown remarkable skill distilling his arguments into compact slogans, President Trump has not proved particularly adept at selling his party’s ideas.