看看這個： 蘋果的IPHONE是如何miss掉預期以至導致股票大跌

 

 

Apple could have avoided the problem that caused the quarterly earnings miss by releasing the iPhone 4 in the middle of the reporting period, Gillis said. That's a strategy that Jobs had sometimes adopted when Apple was preparing to release a hotly anticipated device that threatened to cannibalize sale of an earlier product.

If the iPhone 4S had been in stores just during the final week of September, the sales would have been enough for Apple to meet analyst expectations. That's based on Apple's sales of 4 million units of the iPhone 4S since its Oct. 14 release.

 

3天賣了4M iPhone4s，下個季度蘋果的IPHONE銷售將會大大超出預期