Random Thoughts 86 - New Title Party

86. New Title Party

When the number of posts on the Internet exploded initially, many authors resorted to the use of exaggerating words or phrases in the titles of their pieces, hoping to catch the attention of casual browsers. Thus, the (old) Title Party was founded, and the bubbles of the so-called "attention economy" grew almost unlimited until they imploded. Fortunately or unfortunately, the (old) Title Party survived.

Years passed. Now, almost every Internet user is aware of the common gimmicks of the (old) Title Party and can therefore avoid many of their traps. Some shrewd readers have even developed techniques that allow them to guess the content, the style, or the quality of Internet articles based solely on their titles, without having to click into them, thus escaping most of the traps of the (old) Title Party. The spread of these techniques have been regarded by some observers as the founding of the New Title Party.

As the New Title Party leads to declined Internet clicks and the associated advertisement spending, both the Replican Party and the Democratic Party of the U.S. and many other political parties across the globe are greatly concerned. So far, no legal action has been taken against the new Title Party; however, as usual, everything is still on the table. Now, the only question that matters is: Are you a member of the New Title Party?

S.D
2015.1.4