One clear result was a drastic escalation in the formerly niche admissions practice known as Early Decision.
Then Covid swept through, forcing colleges to let students apply without standardized test scores — which, as the university consultant Ben Kennedy says, “tripled the number of kids who said to themselves, ‘Hey, I’ve got a shot at admission there.’” More applications, more market power for the schools, and for the students, an ever smaller chance of getting in.
Last year the Supreme Court’s historic decision ending race-based affirmative action left colleges scrambling for new ways to preserve diversity, and students groping in the dark to figure out what schools wanted.
Finally, this year the whole financial aid system exploded into spectacular disarray. Now, a month after most schools sent out the final round of acceptances, many students still don’t have the information they need to determine if they can afford college. Some will delay attending, and some will forgo it entirely, an outcome that would have lasting implications for them and, down the line, for the economy as a whole.
These disparate changes had one crucial thing in common: Almost all of them strengthened the hand of highly selective colleges, allowing them to push applicants into more constricted choices with less information and less leverage. The result is that elite admissions offices, which have always tried to reduce the uncertainty in each new year’s decisions, are now using their market power to all but eliminate it. This means taking no chances in pursuit of a high “yield,” the status-bestowing percentage of admitted students who enroll. But low uncertainty for elite colleges means the opposite for applicants — especially if they can’t pay the full tuition rate.