創業｜淘金熱中興起的牛仔褲品牌：Levi's

 

1. LEVI STRAUSS & CO. HISTORY

https://www.levi.com/US/en_US/features/about-us

In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them "blue jeans."

What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too. But Levi’s® are more than that. They’re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures. Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. We have some 500 stores worldwide, and our products are available in more than 100 countries. The Levi’s® brand is just part of our story. We’re also home to Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga®. 

 

2. Levi's 501 jeans are our 'No. 1 seller' in Asia, says CEO

https://www.youtube.com/watch?v=_E8qU2cQUyM

 

 

所有跟帖： 

• 讓人想起當初淘金熱賣鏟子的和當今AI熱賣鏟子/芯片的事。。。 -土無垠- ♂ (0 bytes) () 03/12/2024 postreply 20:38:31

• ：） -藍調- ♀ (0 bytes) () 03/12/2024 postreply 20:39:14

• Levi Strauss heir enters San Francisco mayor’s race -Mike121212- ♂ (298 bytes) () 03/12/2024 postreply 22:05:34