Firms are bringing production back home because of the Ukraine war, China’s slowdown — and TikTok
有趣的是這篇報道說TikTok對這供應鏈回流產生了推手的作用。我把那段節錄如下：
The TikTok effect
In apparel, sales of common items such as white shirts are fairly easy to predict, so making and shipping those types of goods from overseas makes sense, McRaith told CNBC by phone. But producing onshore could work for more niche fashion items that see overnight demand from being featured on the likes of TikTok, with businesses able to react fast to produce items that are supplied locally.
“As we’ve moved into this Shein, TikTok, multiple influencer [world] … more and more stuff falls into that highly unpredictable, what I would call ‘fringe’ space,” he said. “The more unpredictable that happens to be, the more probability, you want a higher percentage of onshore or near shore [sourcing],” McRaith added.
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