The Marvel Cinematic Universe is the biggest film franchise on the planet right now, according to Gold House president Bing Chen, who said there's a lot on the line this weekend for members of the AAPI community who want to see more Hollywood films and TV shows starring Asian Americans.
"If we can show that we can actually hold our own ground opening weekend through the biggest film franchise in the world, that is going to unlock other opportunities in other major franchises, as well as independent films, for AAPIs to lead," Chen told CNN Business last week. "We're two-thirds of the world and there are still people who don't believe we can open films ... A single movie does not change the world forever, but it does start to stoke it."
