I really dont care about the look. This can be reflected on our trip photos and videos - we are very very very rarely in the pictures. LOL.
If the functions are the same, I would not pay for the look. Coolibar is really charging a premium. Let those who have the need to have hundreds of personal pix then send to their friends circles pay for that premium. Haha.
Interestingly I also found it definitely is worth the time to shop around. Identical items could be priced 50 to 60% differently on various sites!
One Buff Gaiter might have a flash sale on REI site last Friday? when I first saw it. It was a sale price around $19. Yesterday when I pulled it up from bookmark - the darn thing is back to $30. BUT, identical technology same brand name Buff, very very similar print (wild life with a grizzly) - it is available on Amazon at $12 !!!
Another thing probably most others already knew - I found Amazon often price same products by different colors and sizes, based on its inventory level on the item no doubt.