Movies has Magnolia Bakery -

The exterior of the bakery downtown, as well as its cupcakes, were featured in Lazy Sunday, a Saturday Night Live digital short broadcast in December 2005. The bakery was also featured on Sex and the City, in the film Prime, in which one of the characters throws Magnolia pies at his ex-girlfriends, and in The Devil Wears Prada, in which the character Andy says at one point that she needs to get to the bakery to pick something up for her boyfriend. The sitcom Spin City also has Michael J. Fox's character bringing Magnolia Cupcakes to Heather Locklear's character.^[6] On October 16, 2008, Conan O'Brien bought a cupcake for each member of his audience during a taping of Late Night. It was also briefly mentioned in the third season of Veronica Mars, the title character affectionately mentioning a picture of her father "stuffing cupcakes in [his] face at Magnolia Bakery."